Sourcing Internationally: Insights And Strategies

India Sourcing

SourceConFebruary 7-8 2013

Atlanta, GA

04/07/2023 1

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sarangbrahme@gmail.comsarang.brahme@capgemini.comTwitter: @sarangbrahmehttp://in.linkedin.com/in/sarangbrahmehttp://magicsourcer.wordpress.comhttp://capgeminijobs.wordpress.com

Sarang BrahmeSocial Recruiting & Sourcing Training LeadCapgemini IndiaCSPS Level-1

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Recruitment Landscape of India

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Historically part of HR. Now moving into specialization

$4.14 Billion Industry

21% Increase in past 4 years

Division: Permanent, Contract & Other Recruitment Solutions

65% of population is below 35 years of age

Average Attrition – 27% (Q1-2012)

Source: E&Y India Recruitment Report 201104/07/2023 4

Evolution of Sourcing

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HR Generalist

RPO Entry

Introduction E-Recruitment

Specialist Sourcing Teams

Social Recruiting Teams

Internet / Social Media

Boom

Talent War

Increase in demand for Direct Hiring

Large MNCs entered into

India

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Corporate Companies with Sourcing Teams in India

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Sourcing Channels

Components of India Sourcing Framework

People

ProcessTechCase

Studies

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People:Hiring Managers &

Candidates

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What do Hiring Managers expect?

Quick Turn-around

Low Hiring Cost

Talent Pipeline

Market Intelligence

Candidates with Unique

Flavor

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Candidate’s behavior / expectations

Candidate Mobility

Aspirations and Growth Compensation

Job Change Frequency

Work-Life Balance

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Process:Flavors of India Sourcing

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•Mostly end to end.

•Sourcing training needs

Recruitment / Sourcing Structure

•Real-time Hiring

•Bench

Manpower Needs

•Walk-In Drives

•Mass-Mails

Volume Hiring

•Over 800k candidates pass-out

•Divide Tier-I / Tier-II Colleges

Freshers Hiring

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•Test / Assessment Centers

Quality Matters

•Industry / Domain Expertise

•Value Added Services

•Skill-Ready workforce

Recruitment Vendors

•IT/ITES, Retail, Telco & FMCG, Sales & Marketing – good for sourcing

•Healthcare, Manufacturing, Education, infra – sourcing is a challenge.

Industries

•Candidate Scrutiny

•Notice Period

•Sourcer Vs Recruiter Dilemma

•Candidate Database Management

•Candidate Engagement

Challenges

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A Phenomena called Walk-In Drive

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Technology:Sourcing Potli

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Sourcing Potli

Candidate References

Employee Referrals

Job Portals

Internal Database

Social Networking

Passive Internet Search

Newspaper Adverts

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Sourcing Channels

Sources of Hires in India

30%

35%

15%

20%

Recruitment AgencyEmployee ReferralsCampusOthers

Source: E&Y India Recruitment Report 201104/07/2023 19

Job Portals

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Googling in India IndiaUSA

89k results55 results

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Social RecruitingThe India Story

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India Demographics on Social Media

Total Users 62 million 18 million 17 million

Global Position 3 2

Penetration of population 5.35% 1.52% 1.44%

Penetration of online population 68.33% 19.98% 20.93%

Source: SocialBakers04/07/2023 23

Social Networking

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Case Studies

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Accenture India PageVibrant Community | Integrating ATS

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Accenture India PageMobile Recruiting | Twitter Engagement

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Capgemini BI CommunityExpert Connect | Recruiting Events

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Capgemini India PageQuery Resolution | Engagement

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Capgemini SympsiumEvent | Community Building

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Capgemini Reality ShowInnovation | Employer Branding

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Capgemini Online Tech ChallengeGamification | Talent Attraction

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Dell IndiaJobs Widget on Facebook | Twitter Engagement

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Aditi TechnologiesEmployer Branding | Culture

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Capgemini IndiaA Sourcing Case Study

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Full Life Cycle Recruitment

Sourcing Scheduling Offer Management Joining

KPI

Partnership Approach

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Before Sourcing Function After Sourcing Function

Overall Hires (Yearly) 1000 10000

Sourcers 2 150

Direct Hires 77% 90%+

Time To Offer 60 Days 45 Days

Global Sourcing 0 20

Leadership Hiring 0% 95%

Social Media Presence 0 110k+ followers (18k candidates)

Technology 3rd Party ATS Proprietary. 1 million candidates

Excellence - Sourcing CoE

Capgemini Recruitment Team Tops the chart

Top Internal Recruitment Teams in India Top Global Sourcers List – By Irina Shamaeva

Source: http://www.socialtalent.co/resources/?p=4580

• Medhavi Misra• Sarang Brahme

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• Global influence / local flavor

• Breaking traditional jinx

• Engagement enabler

• Community Building• Innovation• Increasing technology

integration

• Time Sensitive• Shift towards direct

hires• Compliance

• Candidate Driven Market

• Highly dynamic and upbeat

People

ProcessTechCase

Studies

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Key pointers to building international sourcing

engines

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Understanding People & Processes

Market Intelligence

Sourcing / Technology toolkit

Candidate Engagement Strategy

Sourcing Passion

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