Social presentation
-
Upload
tommy-pierucki -
Category
Technology
-
view
338 -
download
0
description
Transcript of Social presentation
![Page 1: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/1.jpg)
Gannett Local Social Media
![Page 2: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/2.jpg)
Tommy PieruckiTommy Pierucki
Community Manager
![Page 3: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/3.jpg)
LindsayGulisanoLindsayGulisano
Social Media Specialist
![Page 4: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/4.jpg)
Social MediaSocial Media“For the first time ever, marketing is not push, it’s pull...it’s a cocktail party, not a presentation” - Gary Vaynerchuk
“A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is.” - Scott Cook
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than a the best broadcast message. A trusted referral is the Holy Grail of advertising.” - Mark Zuckerberg
![Page 5: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/5.jpg)
SocialProducts
SocialProducts
Social Media Is The Vehicle, Not The Destination
Social Media Is The Vehicle, Not The Destination
![Page 6: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/6.jpg)
Social ChannelsSocial ChannelsWhy These Channels?Why These Channels?
Be Where Your Audience Is
Be Where Your Audience Is
![Page 7: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/7.jpg)
FacebookFacebook
![Page 8: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/8.jpg)
FacebookFacebook InfographicInfographic
![Page 9: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/9.jpg)
FacebookFacebook
★An Average Facebook Users Has 180 Friends And Likes 80 Pages
★50% Of People Follow Brands On Social Media
★56% Of Consumers Say They Are More Likely To Recommend A Brand After Becoming A Fan
★An Average Facebook Users Has 180 Friends And Likes 80 Pages
★50% Of People Follow Brands On Social Media
★56% Of Consumers Say They Are More Likely To Recommend A Brand After Becoming A Fan
![Page 10: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/10.jpg)
FacebookFacebook ConsumersConsumers
★Consumers Now Have A Voice
★More Engaged Than Ever Before
★Consumers Now Have A Voice
★More Engaged Than Ever Before
![Page 11: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/11.jpg)
FacebookFacebook PagesPages
![Page 12: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/12.jpg)
FacebookFacebook PagesPages
BasicsBasics
![Page 13: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/13.jpg)
FacebookFacebook PagesPages
Create Page Or Gain Admin
Access
Create Page Or Gain Admin
Access
![Page 14: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/14.jpg)
FacebookFacebook AboutAbout★Correct Information
★Tracking Number
★Microsite
★All Available Information Facebook Allows
★Correct Information
★Tracking Number
★Microsite
★All Available Information Facebook Allows
![Page 15: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/15.jpg)
FacebookFacebookCover Photo - Within Guidelines
![Page 16: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/16.jpg)
Cover Photo Guidelines
★No Call To Action★No Phone Numbers★No URL
FacebookFacebook
![Page 17: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/17.jpg)
FacebookFacebookProfile PictureProfile Picture
![Page 18: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/18.jpg)
FacebookFacebookTimeline
Content (If Available)
Timeline Content (If Available)
![Page 19: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/19.jpg)
FacebookFacebookTimeline
Content (If Available)
Timeline Content (If Available)
![Page 20: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/20.jpg)
FacebookFacebook Landing PageLanding Page
★Form Fills★Coupons★Branding★Informational
★Form Fills★Coupons★Branding★Informational
![Page 21: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/21.jpg)
FacebookFacebook Landing PageLanding Page
LikeGateLikeGate
![Page 22: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/22.jpg)
FacebookFacebook Landing PageLanding Page
FormFill
FormFill
![Page 23: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/23.jpg)
FacebookFacebook
Pinned PostsStays at top of Timeline for 1
week
Pinned PostsStays at top of Timeline for 1
week
![Page 24: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/24.jpg)
FacebookFacebook Highlighted PostsFull width of Timeline
Highlighted PostsFull width of Timeline
![Page 25: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/25.jpg)
FacebookFacebook Facebook PostsFacebook Posts★ 1 post a day (Depending on package)
★ Timing of posts varies depending on client (Location, day of the week, nature of business, and the content of the post and data from insights)
★ BSU’s/content strategy (content types)
★ This Or That, Fill In The Blank, Caption Photos, Direct Questions, Open Ended Questions
★ 80/20 Rule
★ Low Barrier To Entry
★ 1 post a day (Depending on package)
★ Timing of posts varies depending on client (Location, day of the week, nature of business, and the content of the post and data from insights)
★ BSU’s/content strategy (content types)
★ This Or That, Fill In The Blank, Caption Photos, Direct Questions, Open Ended Questions
★ 80/20 Rule
★ Low Barrier To Entry
![Page 26: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/26.jpg)
FacebookFacebook Talking About This
Talking About This
★ Like A Page★ Post On The Page Wall★ Like A Post★ Comment On A Post★ Share A Post★ Answer A Question★ RSVP To A Page’s Event★ Mention The Page In A Post★ Tag The Page In A Photo★ Check In At A Place★ Share A Check-in Deal★ Like A Check-in Deal★ Write A Recommendation★ Claim An Offer★ Like An Offer★ Comment On A Photo★ Share A Photo★ Comment On An Offer
★ Like A Page★ Post On The Page Wall★ Like A Post★ Comment On A Post★ Share A Post★ Answer A Question★ RSVP To A Page’s Event★ Mention The Page In A Post★ Tag The Page In A Photo★ Check In At A Place★ Share A Check-in Deal★ Like A Check-in Deal★ Write A Recommendation★ Claim An Offer★ Like An Offer★ Comment On A Photo★ Share A Photo★ Comment On An Offer
If Page Has More Than 10% Of Fans Talking About This,
Engagement Is High.
More Content From Page Will Show Up In Fans’ News Feed
If Page Has More Than 10% Of Fans Talking About This,
Engagement Is High.
More Content From Page Will Show Up In Fans’ News Feed
![Page 27: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/27.jpg)
FacebookFacebook Reputation ManagementReputation
ManagementPeople Will Complain
★We’re The Client’s First Line Of Defense
★Handling Customer Service Issues
People Will Complain
★We’re The Client’s First Line Of Defense
★Handling Customer Service Issues
![Page 28: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/28.jpg)
FacebookFacebook Gauging SuccessGauging Success
★Number Of Entries
★Number Of People Talking About This
★Conversions
★Calls Generated
★Number Of Entries
★Number Of People Talking About This
★Conversions
★Calls Generated
![Page 29: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/29.jpg)
FacebookFacebook StrategyStrategy★Keep Engagement High★Respond And Interact In Comments★Turn Conversations Into Potential Conversions★Voice★Be Funny★Be Nostalgic★Be Shareable★Be In Touch With Emotions
★Keep Engagement High★Respond And Interact In Comments★Turn Conversations Into Potential Conversions★Voice★Be Funny★Be Nostalgic★Be Shareable★Be In Touch With Emotions
![Page 30: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/30.jpg)
FacebookFacebook Facebook AdsFacebook Ads
★Facebook Ads Is To A Page As Gas Is On A Fire
★Facebook Ads Is To A Page As Gas Is On A Fire
![Page 31: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/31.jpg)
FacebookFacebook Facebook AdsFacebook Ads
![Page 32: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/32.jpg)
FacebookFacebook News FeedNews Feed
★Pages Need To Be In Peoples’ News Feed★More Impressions★Higher Chance Of Conversions
★Pages Need To Be In Peoples’ News Feed★More Impressions★Higher Chance Of Conversions
= Client Wins= Client Wins
![Page 33: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/33.jpg)
EmailEmail
![Page 34: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/34.jpg)
Email BlastEmail Blast Social Announcement
Social Announcement
Utilize Current Client Email Database To
Bring Relevant Audience
Utilize Current Client Email Database To
Bring Relevant Audience
![Page 35: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/35.jpg)
TwitterTwitter
![Page 36: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/36.jpg)
TwitterTwitter InfographicInfographic
![Page 37: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/37.jpg)
TwitterTwitter BasicsBasics
★Create Branded Channel★Claim Appropriate Handle★Profile Picture★Twitter Background★Appropriately Fill Out About Section
★Follow Relevant People★Set Up Twitter Listening Dashboard
★Create Branded Channel★Claim Appropriate Handle★Profile Picture★Twitter Background★Appropriately Fill Out About Section
★Follow Relevant People★Set Up Twitter Listening Dashboard
![Page 38: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/38.jpg)
TwitterTwitter BackgroundBackgroundCustom
BackgroundCustom
Background
![Page 39: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/39.jpg)
TwitterTwitter Profile Picture & About Section
Profile Picture & About Section
K.I.S.S.K.I.S.S.
![Page 40: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/40.jpg)
TwitterTwitter FollowingFollowing
Twitter Will Help Once You Get StartedTwitter Will Help Once You Get Started
![Page 41: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/41.jpg)
TwitterTwitter Twitter ListeningTwitter
Listening
![Page 42: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/42.jpg)
TwitterTwitter Twitter ListeningTwitter
Listening
![Page 43: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/43.jpg)
TwitterTwitter ImportanceImportance
★Real People★Real Tweets★Real Emotions
★Real Meaning
★Real People★Real Tweets★Real Emotions
★Real Meaning
People Will Tweet About Your Client
People Will Tweet About Your Client
Respond Accordingly On Client’s Behalf
Respond Accordingly On Client’s Behalf
![Page 44: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/44.jpg)
TwitterTwitter ImportanceImportance★More Sense Of Urgency★Twitter Is A Search Engine
★1.6 Billion Searches Per Day★Google ~ 3 Billion
★Businesses Can Initiate Engagement With People★Business Can Follow Anyone
★More Sense Of Urgency★Twitter Is A Search Engine
★1.6 Billion Searches Per Day★Google ~ 3 Billion
★Businesses Can Initiate Engagement With People★Business Can Follow Anyone
![Page 45: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/45.jpg)
TwitterTwitter SuccessSuccess
★Geo Locating Tweets Allows Us To Reach Out To Potential Customers★Turning A Tweet Into A Conversion Isn’t Uncommon
★Geo Locating Tweets Allows Us To Reach Out To Potential Customers★Turning A Tweet Into A Conversion Isn’t Uncommon
![Page 46: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/46.jpg)
TwitterTwitter SuccessSuccess
![Page 47: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/47.jpg)
foursquarefoursquare
![Page 48: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/48.jpg)
foursquarefoursquare StatisticsStatistics
foursquare Statistics 2012(As Of April 2012)★Over 20 Million Users★Over 2 Billion Check-ins ★80% Of Active foursquare Users Have Acted On Another User's Tip★31% Of Mobile Social Media Users Use foursquare
![Page 49: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/49.jpg)
foursquarefoursquare BasicsBasics
★Claim Venue★Correct Information★Create Specials
★Claim Venue★Correct Information★Create Specials
![Page 50: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/50.jpg)
foursquarefoursquare Claim VenueClaim Venue
![Page 51: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/51.jpg)
foursquarefoursquare SpecialsSpecials
![Page 52: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/52.jpg)
foursquarefoursquare SpecialsSpecials
Rewards Customer LoyaltyRewards Customer Loyalty
++ ==
![Page 53: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/53.jpg)
Social MediaSocial Media ROIROI
![Page 54: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/54.jpg)
Social MediaSocial Media ROIROI
![Page 55: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/55.jpg)
Social MediaSocial Media ROIROI
One Conversion = $40,000One Conversion = $40,000
![Page 56: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/56.jpg)
Social MediaSocial Media Rule #1Rule #1
![Page 57: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/57.jpg)
Social MediaSocial Media Rule #1Rule #1
![Page 58: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/58.jpg)
Social MediaSocial Media ChumpinessChumpiness
![Page 59: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/59.jpg)
Social MediaSocial Media ChumpinessChumpiness
![Page 60: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/60.jpg)
Social MediaSocial Media ChampsChamps
![Page 61: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/61.jpg)
Social MediaSocial Media ProcessProcess
MONTH ZEROClosed/WonResearch assigned to interns - current social media presence, company culture and voiceAssigned to social teamResearch completeSocial strategy with Manager/other – develop recommended strategy/goalsSchedule onboarding call
![Page 62: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/62.jpg)
Social MediaSocial Media ProcessProcess
Goals/Expectations CallEstablish goals – build, engage, convertDetermine Voice, audience targetingDevelop FB app conceptSend specific notes/requests to AMCM Deliverables: Social Goals Spreadsheet, Notes to AMAM Deliverables: Fill out Attask, Follow Up Email (requesting access, etc)
![Page 63: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/63.jpg)
WITHIN THREE BUSINESS DAYS (of receiving all info):Create/Claim/SetupClient provide access (when applicable)Claim Social AccountsGet Twitter Info (or set up)Get Added as Admin in FB (or create)Claim Foursquare Venue (or get manager access)Optionally claim LinkedIn (broadcast)Obtain email on client’s domainCreate Gmail account for clientUpload email databaseSync Gmail account with Twitter/FoursquareSet up accounts in SproutFacebook, Twitter, Foursquare, AnalyticsCustomize reporting logoGrant AM/Intern/Manager accounts access
Social MediaSocial Media ProcessProcess
![Page 64: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/64.jpg)
Social MediaSocial Media ProcessProcess
WITHIN FIVE BUSINESS DAYS (of receiving all info):Conduct deeper research into local events and culture for contentAssign/Create Content Matrix (for remainder of month and next month)1 post daily for Facebook & Twitter (depending on package)Deliverable: Content MatrixQA Content Matrix (intern/coworker/copy/etc)Create sample negative response text Deliverable: Sample Responses
![Page 65: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/65.jpg)
Social MediaSocial Media ProcessProcessWITHIN TEN BUSINESS DAYS (of receiving all info):Create Landing page & like gateDevelop concept, and assign copy/designGet approved copy Design – like gate, page, app button(based on spend) Pinned/Highlighted post*Auto Inventory FeedCoordinate dealership/inventory/vendor Deliverable: Landing Page, *Auto Inventory AppAssign FB ads – collaborate with paid media teamCreate Email BlastAssign Copy/DesignWrite CopyModify TemplateDeliverable: Email Blast CopyCreate listening dashboards with keywords & geoSocial (Sprout)Reviews (PM-vendasta)Optimize social accountsEdit Profiles (include keywords in profiles)Include call tracking numbers (Facebook)Create & Add Profile and Cover image for Facebook ProfileCreate & add Custom Twitter BackgroundDeliverables: Branded Accounts
![Page 66: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/66.jpg)
Social MediaSocial Media ProcessProcessFINAL STEPSGet client approval on all components (by 27th)Format and upload approved content into SproutLaunchBegin to evaluate content based on client goalsEnd of month 0 internal deliverables:Setup in Tools: Attask __ Sprout __ Campaign Monitor __Vendasta __Documents: Social Goals Spreadsheet __ Attask Fields__End of month 0 client-facing deliverables:Claimed and branded accounts: Facebook __ Twitter __ Foursquare __Approved Content: Landing Page __ Email Blast __ Content Matrix __
![Page 67: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/67.jpg)
Social MediaSocial Media ProcessProcessMonth 1Launch Approved content on the 1st
DAILY:Post to social profilesEngage with communityMonitor wall / mentionsListen for target keywordsWEEKLY:Follow UsersLike relevant / local pagesMONTHLY:Report on monthly activity and progress.Re-visit goals, set expectations for next monthReach out to client for topics, information, etc for next month’s contentResearch upcoming local events and incorporate into content as appropriateEvaluate content based on client goals and adjust as neededReduce underperforming content types, increase frequency of highly performing typesCreate next month’s content matrix & Landing page (if needed)Submit to client for approvalSchedule content in SproutMonth 1 Internal Deliverables:Reports: Weekly updates to goals __ Set next month Goals __ Audience analysis (demographic, time-of-day, etc)Month 1 Client-Facing Deliverables:Report: Social Story __ Audience Stats __ Engagement Stats __Conversion Stats __
![Page 68: Social presentation](https://reader038.fdocuments.us/reader038/viewer/2022110302/5452e0f1af7959ed5f8b8a9a/html5/thumbnails/68.jpg)
Social MediaSocial Media ProcessProcess
Month 2-6 (Like month 1, plus…)Finish any client contest (draw & notify winners) Remove outdated landing pagesPush new landing pages liveAdjust listening keywords based on current specials and search results