F8 2016 The Lowdown

Source: Facebook Newsroom

http://newsroom.fb.com/media-gallery/events/f8-2016/

•  Facebook Messenger

•  Live videos

•  Oculus Rift

Bonus: the Facebook Innovation Mindset

Source: Facebook Newsroom

http://newsroom.fb.com/media-gallery/events/f8-2016/

Source: Facebook Newsroom

http://newsroom.fb.com/livestream/

Family of Apps

Source: Facebook Newsroom

http://newsroom.fb.com/media-gallery/events/david-marcus-at-f8-2016/

Source: Facebook Newsroom

http://newsroom.fb.com/news/2016/04/f8-2016-day-1/

Source: Facebook Newsroom

http://newsroom.fb.com/livestream/

•  Instant

•  Persistent Identity

•  In Context

•  Canonical

Introducing Bots To Messenger

Source: Wired

http://www.wired.co.uk/magazine/archive/2015/11/features/inside-facebook-messenger

•  Messenger is the fastest growing app in the US with over 900 million active users (source: Nielsen)

Introducing Bots To Messenger

What it means…

•  Facebook Messenger may displace many other apps

•  Facebook is looking to global competitors like WeChat for innovation inspiration

•  Brands need a bot strategy: how will you engage on Messenger? How do you integrate social media into customer service?

Live Videos

Source: Facebook Newsroom

http://newsroom.fb.com/livestream/

Live Videos

70% of all mobile traffic will be video by 2021 (source: Ericsson Mobility Report. November 2015)

Live Videos

3.4 hours a day watching video (source: Millward Brown’s AdReaction Video Study)

1969

What it means…

•  The Live API tool will allow publishers and advertisers to experiment with Live content (including streaming live video from any device like drones!)

•  No monetization opportunities for brands yet, but it’s a great time to create new ways to interact with viewers

Source: Road To VR

http://www.roadtovr.com/facebook-unveils-surround-360-an-open-3d-360-camera-and-video-stitching-pipeline/

Oculus Rift / VR

Source: Oculus

www.oculus.com

Oculus Rift / VR

•  “VR has the potential to be the most social platform, because you feel you're right there with another person." Mark Zuckerberg (source: The Telegraph)

What it means…

•  VR really is Facebook’s biggest gamble

•  It’s all about shared experiences; exactly how brands will tap into it to exploit its full potential is a challenge

Other Platform Updates

•  New Ad Units: according to Jehan Damji, Facebook Product Manager, 87% of time spent on mobile is in apps

•  Facebook Payments: a report by The Information pointed that code found inside Messenger suggests Facebook plans to turn on a feature to make digital transactions or even pay for physical goods in stores.

Thank you!

Questions?

Thomas Crampton Global Managing Director

Social@Ogilvy @ThomasCrampton

Peter Fasano Global Consulting Principal, Digital Strategy, OgilvyRED

@PFasano