La scuola di VERO

Businesses will be better in a more connected world. Facebook connects

people and their friends to the things they care about.

1 New Timeline = Deeper connections

2 More opportunities for people to talk about your business

Fidji Simo cooked a Roast Chicken via Recipe Box

Ticker Timeline

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News Feed

What this means is more focus on Identity

People now have more ways to express who they are and what they like through Cover Photo, Timeline and Activity

Log.

Your branded app can be a key part of building people’s identity on Facebook. In addition, the new extension of Open

Graph will allow users to more specifically describe the actions they take with the content of your app on and off of

Facebook.

Identity has multiple components

The Places I’ve been

The people I care about

My opinions

The Brands I care about

The products I want and buy

Content I consume

Facebook facilitates the process of curation.

Help customers tell richer, more structured stories of their lives through branded actions. Leverage Custom Open Graph to:

Opportunity for Beverage:

1. Associate meaningful life moments into product use occasions

2. Derive more value out of social product trials

3. Amplify and enrich offline events and activities through more detailed stories in

the social graph

Custom Open Graph actions and objects should be leveraged to help customers share meaningful life moments on an on-going basis through your brand, not

to support a promotional, short-term idea campaign.

Best Practices:

Create a social shopping tool which enables users to create a wish list, build, compare, and ask friends

for advice. 1.

Concept

Enable users to alert their friends by sending stories back to Facebook about vehicles they’re considering during the shopping process.

Create an owners application in which users can identify vehicles they’ve owned and want. 2.

Concept

§  Integrate a custom edge into a virtual garage or owners application, enabling users to publish the vehicle they’ve built back to their friends on Facebook

Enable sharing of life moments and milestones you’ve experienced while driving your car. 3.

Concept

§  Create an application enabling owners to document their favorite moments they’ve experienced in your vehicles (e.g. Toyota Auto Biographies)

§  Integrate Facebook directly into the vehicle to publish stories about milestones, favorite drives, longest drives and unique experiences back to Facebook (e.g. Facebook + Ford

Sync)

Stand out during key seasons and occasions by maximizing my brand’s association with meaningful

life moments 1.

Concept

Amplify an offline branded event or experience 2. Concept

a

b

c

Links store loyalty card with user identity for: 1.

Concept

A. Better discovery through friends’ likes, interests and past purchases

B. Personalized shopping experience based on your interests, identity and past purchases

C. Special points that serve as currency in a social game, corporate philanthropy or discounts

Link store location to user identity for: 2. Concept

A. Personalized customer service through a more relevant local experience

B. More relevant and local stories from friends and community

C. Tie in local store events to individual customer timelines

Facebook Platform

for Mobile

With Facebook Platform for Mobile, all mobile apps can now be social

Shopping

News

Games

Music

Brands

Videos

With Mobile Web Apps, brands can drive deeper connections with people

People can have a seamless experience with their app

Social Channel Smartphone Tablet PC

News Feed ✔ ✔ ✔

Wall Posts ✔ ✔ ✔

Invite friends ✔ ✔ ✔

Notifications ✔ ✔ ✔

Bookmarks ✔ ✔ ✔

And friends can discover these connections

[Insert Brand ���Logo Here]

1. Search for the Mobile Web App in Facebook

3. Connect to the app

* Permission is only required the first time a user accesses the app.

2. Give the app permission*

Mobile Web App User Flow

1. Search for app in Facebook’s Bookmark

4. Launch app through

Facebook

3. Give the app permission*

iOS App User Flow

2. Purchase from App Store link on Facebook*

* If the app is already installed on your Apple iPhone/iPod/iPad, skip this step. ** Permission is only required the first time a user accesses the app.