Facebook F8 Fact Pack

F8 2015 Fact Pack

Hello!Bonfire Marketing has pulled the most relevant stats, facts and best practices

from the F8 Facebook Developer Conference. Let us know if you have any

questions or just want to chat about the details.

Facebook App Overview

• 30+ million app and sites

have been built using

Facebook tools.

• 50+ billion pieces of

content shared by people

from apps.

• $8 Billion paid out to

developers in last five

years.

• 90% of top apps on iOS

integrated with Facebook.

Image/Date Source: Facebook / F8 Facebook Developer Conference - Opening Keynote

Billions in the Facebook App Family

• Shift from single service to

“Family of Apps” is biggest

Facebook shift in “many

years.”

• Platform stability through

ever-growing family of

apps.

• 1.4 Billion Facebook Users

• 700 million Facebook Group users

• 700 million What’s App users

• 600 million Messenger

• 300 million Instagram users


Evolution of Sharing on Facebook

• Goal of “Family of Apps”

is to increase sharing.

• Sharing has evolved from

text-based previously to

photos currently.

• Video is next step in

evolution.

• VR and AR sharing on the

horizon.


Facebook Messenger Platform

• Messenger is a core

Facebook Platform.

• Expanding to include 40+

app developers for

Messenger.

• Expanding interaction

options for users through

Messenger GIFs, Stickers

and Video.


Deeper Interaction: Spherical Video

• Spherical video is a more

interactive experience,

using up to 24 cameras at

once.

• Spherical video to be

supported in News Feed.

• People watch more than

3 million video per day.

• Goal is to create most

engaging content in New

Feed.

• Experimenting with live

spherical video.


The Facebook of Things

• Currently, estimated to

have 5 Billion online

devices.

• In next five years, this will

grow to 25 Billion

connected apps in the

next five years.

• Microprocessors will be

ubiquitous in connected

world.

• Facebook to offer new

SDKs for IoT developers.


Post More than You Do

• Don’t underestimate your

posting frequency.

• Test to find optimal

posting time and

frequency.

• Don’t post to just post.

Include only engaging

content.

Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - How News Feed Works

Video Taking Over Mobile Traffic

• Video accounts for 69%

of all mobile data traffic.

• Mobile video to increase

14-fold in five years.

Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - What's New with Facebook Video

Video Taking Over Facebook

• Mobile is a “platform of

choice” for viewing.

• People are viewing more

than 3 billion videos daily

on Facebook.

• Native video works well,

but goal is to expand

beyond platform.

• Facebook embedded

video increases video

sharing and consumption.


Video Friends Want to Share

• Over half of all Facebook

video views come from

shared content.

• Video consumption is

driven by re-shares from

friends.

• Having a social signal is

going to be important for

a video’s success.


News Feed Best Practices

• Test, test, test. No single

“magic bullet” for

success.

• Measure the results with

Facebook Insights.

• Develop a voice that

reflects your brand and

speaks to your audience.

• Provide context and

perspective to engage

fans.

• Offer information that is

relevant in both subject

matter and timing.

Image/Date Source: Facebook / F8 Facebook Developer Conference - F8 Session - How News Feed Works

Video Best Practices

• Test video types and

measure success through

video insights.

• Leverage auto-play

utilizing “moving photo”

concept.

• Create content which

users can follow without

sound.

• Grab attention in a few

seconds.


Summary

• Facebook shifting from

single service to growing

family of apps.

• VR / AR are next steps in

evolution of sharing.

• Facebook embracing IoT.

• Video increasing on mobile

with Facebook looking to

expand video beyond

platform.

• Experiment with content, no

magic bullet. Measure

success through insights.

• Leverage autoplay and

sound-off for Facebook

video success.

Facebook F8 Fact Pack

Social Media

Transcript of Facebook F8 Fact Pack