SOCIAL NETWORKING

What, How, and Why?

What is Social Networking

A Service that focuses on building online communities of people who share interests and/or activities

Generally web based but also include smart phones and mobile technology

Common examples: Facebook, Twitter, MySpace, LinkedIn, Bebo,

Friendster YouTube, AOL, Yahoo, Google Apps, Vimeo

What is Social Media

Media designed to be disseminated through social interaction.

Relies on and needs social interaction Broadcast Media vs Social Media

Broadcast > One to many model Social > Many to many model

Common examples: Message boards, Blogs, Podcasts, picture

sharing, wiki.

Social Networking Sites

Facebook400 million active usersAverage 150 million users

access per day

Twitter75 million users (Jan 2010), 7

million (Feb 2009), 475,000 (Feb

2008)

Social Media Sites

YouTube120 million active usersEvery minute, 20 hours of

video uploaded

Vimeo4 million users. Feb09- 2mil

Apple iTunes

Why?

Simply, it is where the people are.

"Really, 2009 has been a watershed year for social networking," said Olds. "Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We're still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time.”

“2009: The Year of Social Networking” Sharon Gaudin - PCWorld

In Perspective

Ed Stetzer: from twitter.com/edstetzer “We’ve sped up the music, spiced up the

messages, and spruced up the barns but the wheat is still not harvesting itself.”

“Outreach can be movies, mailers, and momentum but evangelism involves a bloody cross, empty tomb, and you telling them about it.”

Signal in the Noise

Anthony Coppedge: from twitter.com/anthonycoppedge“People are trying to find the signal in the noise. Are you a signal or creating more noise.”

The Reason Your Church Must Twitter:Making Your Ministry Contagious

Overview of Social Networking

MySpace Facebook Twitter

Facebook

Strategy? Setting up an account Adding information Adding content Finding Friends Joining Others

Facebook

Your account: Tell us about you. What’s on your mind? Your status Your resume. Info tab What do you look like? Your photos and

profile picture Your friends

Finding people People finding you

Your interests Groups Fan

Facebook

Applications Games Toys Polls Caution

Other

Twitter

Combination of web and text messaging Near instantaneous, almost anywhere

communication Strategy?

Megaphone: Tell the world what you have to say. One to many communication.

Conversation: Getting and giving information

Twitter – Join the Conversation Setting up an account Your account Notifications Following vs Followers Finding someone to follow

Twitter – Tweeting

How to Tweet Retweet (RT @username) Reply (@username) Direct Message (D username) Hash Tag (#subject)

Twitter - Helpers

Applications which help make Twitter better TweetDeck Twhirl Twitteroo Twitpic TinyURL Twitterfone Twitterberry