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SOCIAL NETWORKING AND BUSINESS COMMUNICATIONS

INTRODUCTION

A BRIEF HISTORY

Online business communication platforms have existed since the local, dial-up bulletin boards of the late 1970s.

As far back as the late 1990s, business pundits worried about how “Generation Y” would impact the business world.

The burst of the dot-com bubble in the early 2000s validated some theories that a wave of loose, informal business professionals would find themselves adopting the stricter habits of their predecessors.

SOCIAL MEDIA VS TRADITIONAL MEDIA

Accessibility Usability

Recency Permanence

Source: Technoratimedia (2013)

Benefits Of Social Media Marketing

Increased Brand Recognition

Improved brand loyalty

Higher conversion rates

Higher Brand Authority

Increased Inbound Traffic

Decreased Marketing Costs

Better Search Engine Rankings

Richer Customer Experiences Improved Customer Insights

Helps Target Consumers

conclusion