Social Networking Understanding Communication Changes
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Presentation aims to explore the influence of Social Networking through the Internet and how it impacts modern day communication. Overview Impacts on Technology - Raise of Citizen Journalism - Change the way we “search” - Change the way we communicate - Case Study # 1: Burger King Whopper Sacrifice - Case Study # 2: Obama Presidential Campaign
Transcript of Social Networking Understanding Communication Changes
This presentation aims to explore the influence of Social Networking through the Internet and how it impacts modern day communication.
Content:• Overview
• Impacts on Technology
- Raise of Citizen Journalism
- Change the way we “search”
- Change the way we communicate
- Case Study # 1: Burger King Whopper Sacrifice
- Case Study # 2: Obama Presidential Campaign
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.com
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comOverviewOverview
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
• Major news firms now have a dedicated web team sourcing for user generated content online• News reporting are also in the hands of the public
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
• Presentation of the Citizen Journalism through November 2008’s Mumbai attack• Flickr.com present organized timeline and navigation
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
• Presentation of the Citizen Journalism through November 2008’s Mumbai attack• Twitter feeds
• Presentation of the Citizen Journalism through November 2008’s Mumbai attack• Wikipedia update
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyRaise in Citizen Journalism
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we “search”
• Google’s presentation of Latitude. With the use of GPS through your mobile phone, you can be tracked by your peers
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate:
Case Study #1: Burger King Whooper Sacrifice
“What would you do for a free WHOPPER?”
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
“What would you do for a free WHOPPER?”
“What would you do for a free WHOPPER®?
Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER® Sacrifice on your Facebook profile and we'll reward you with a free flame-broiled WHOPPER® Sandwich when you sacrifice 10 of your friends*”
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
BK Whooper Sacrifice Campaign Facts:
• Launched on 5 Jan 2009
• Targeted only at the U.S
• Facebook application that offered users a coupon for a free Burger King sandwich if they dumped 10 of their Facebook friends
• Facebook Application developed by Refresh Partners and Crispin Porter
• 60,000 installs in 10 days with no advertising budget
• Application was used by 82,000 people
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Video Examplehttp://www.youtube.com/watch?v=Aw1l4wTmABU
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
BK Whooper Sacrifice Campaign Facts:
(continued)
• The campaign was shut down on the 10th day on request by Facebook. The campaign did not comply with Facebook’s mission
• 23,000 BK coupons were used
• PR was incredible with National Post, New York Times, eWeek, MSNBC, Washington Post etc. covering the campaign
• 233,906 friendships ended for a free whooper
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
New Media Learning Points:
• Targeted demographic – Facebook generation
• Unconventional Ads – Going beyond ad placements. Creative, witty concept
• Viral marketing with Social networking - Exponential growth
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Case Study #2: Obama Presidential Campaign
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Case Study #2: Obama Presidential Campaign
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Obama Presidential Campaign Facts:
• Obama raised $639 million vs. McCain $360 million
• 70,000 people raised $30 million on their personal fund page
• Bought time on 3 major networks, with money raised online
• Now the 1st president to govern with BlackBerry in hand – 13 million (and growing) advocates at his fingertips
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on TechnologyChange the way we communicate: New Media Learning Points
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.comImpacts on TechnologyImpacts on Technology
Natasha Yongwww.natashayong.com
Licensed by Creative Commons.
Social Networking: Social Networking: Understanding Communication ChangesUnderstanding Communication Changes
www.natashayong.comwww.natashayong.com
