Social Media within Northwestern Technologies
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Transcript of Social Media within Northwestern Technologies
Social Media withinNorthwestern Technologies
Corporate Emergence
Current Environment
Effective Capitalization
Closing
AGENDA
Transformation of Communication
Public Relations
Employee Blogging
Corporate Emergence
The New Economy
Consumer Influence
“Opting in”
Current Environment
Facebook and Twitter
Blogs and Forum Boards
CSR’s
Northwestern Technologies; Capitalization Mandates
Closing
Questions?
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the socialmedia ecosystem. Business Horizons, 54(3), 265-
273. Key, R. (2005). How the PR Profession Can Flourish in
thisNew Digital Age: Why You Must Challenge Old PRModels. New York: Public Relations Tactics.
Qualman, E. (2013). Socialnomics how social mediatransforms the way we live and do business,2nd edition (2nd ed.). Hoboken, N.J.: John Wiley & Sons.
References
Tsai, W. (2001). Knowledge Transfer In IntraorganizationalNetworks: Effects Of Network Position AndAbsorptive Capacity On Business Unit InnovationAnd Performance.. Academy of Management Journal,44(5), 996-1004.
Weber, L. (2007). Marketing to the social web: how digitalcustomer communities build your business. Hoboken, N.J.:John Wiley & Sons.
Wright, D., & Hinson, M. (2008). How Blogs and Social Mediaare Changing Public Relations and the Way it is Practiced.Public Relations Journal , 2(2), 4.
References