SOCIAL MEDIA TOOLKIT - IBIE 2019 › wp-content › uploads › 2018 › ... · Use these sample...
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SOCIAL MEDIA TOOLKIT Social media provides your business a unique opportunity to reach customers “where they live.” In other words, and as the name indicates, it’s not strictly “business as usual.” First, it’s FREE, so you can reach out early and consistently. Second, you can explore casual/ personalized approaches that are underutilized in traditional marketing, such as links to topical articles, videos of new products, silly Internet memes, short updates – so long as it ties back to your brand and your presence at IBIE 2019, it’s worth exploring. TIPS AND BEST PRACTICES SURPRISE YOUR AUDIENCE Tell your community something they don't know—or show them something they’ve never seen. Sharing teasers online will create interest, which you can then use as a springboard to talk about the new and exciting things you’ll be unveiling/showcasing onsite at IBIE 2019. PRO TIP: Whenever possible, include a picture or video. FREE IS GOOD Giving customers something for free usually leads them to reciprocate—this could lead to business down the line. USE A VARIETY OF SOCIAL NETWORKS Facebook and Twitter are great, but don’t forget about LinkedIn. Find ten current and prospective customers that you want to meet at IBIE 2019 and send them a personal in-mail, inviting them to receive a special giveaway when they visit your booth. Even if you’re not connected with these potential customers, you can still send them in-mail and start a dialogue. WHAT’S HAPPENING Tell your audience about special events that will take place at your booth. Are you unveiling a new product? Do you have hands-on demonstrations scheduled? Will you have celebrity appearances, contests or raffles? Let your audience know why and when they NEED to visit your booth to participate. SHARE THE LATEST NEWS Follow the IBIE social media account, and share content, articles and event updates to keep your audience up-to-date and engaged: Facebook: https://www.facebook.com/bakingexpo Twitter: https://twitter.com/bakingexpo Instagram: https://www.instagram.com/bakingexpo LinkedIn: https://www.linkedin.com/groups/1779786
Transcript of SOCIAL MEDIA TOOLKIT - IBIE 2019 › wp-content › uploads › 2018 › ... · Use these sample...
SOCIAL MEDIA TOOLKIT
Social media provides your business a unique opportunity to reach customers “where they live.” In other words, and as the name indicates, it’s not strictly “business as usual.” First, it’s FREE, so you can reach out early and consistently. Second, you can explore casual/ personalized approaches that are underutilized in traditional marketing, such as links to topical articles, videos of new products, silly Internet memes, short updates – so long as it ties back to your brand and your presence at IBIE 2019, it’s worth exploring.
TIPS AND BEST PRACTICES SURPRISE YOUR AUDIENCE Tell your community something they don't know—or show them something they’ve never seen. Sharing teasers online will create interest, which you can then use as a springboard to talk about the new and exciting things you’ll be unveiling/showcasing onsite at IBIE 2019. PRO TIP: Whenever possible, include a picture or video. FREE IS GOOD Giving customers something for free usually leads them to reciprocate—this could lead to business down the line. USE A VARIETY OF SOCIAL NETWORKS Facebook and Twitter are great, but don’t forget about LinkedIn. Find ten current and prospective customers that you want to meet at IBIE 2019 and send them a personal in-mail, inviting them to receive a special giveaway when they visit your booth. Even if you’re not connected with these potential customers, you can still send them in-mail and start a dialogue. WHAT’S HAPPENING Tell your audience about special events that will take place at your booth. Are you unveiling a new product? Do you have hands-on demonstrations scheduled? Will you have celebrity appearances, contests or raffles? Let your audience know why and when they NEED to visit your booth to participate. SHARE THE LATEST NEWS Follow the IBIE social media account, and share content, articles and event updates to keep your audience up-to-date and engaged: Facebook: https://www.facebook.com/bakingexpo Twitter: https://twitter.com/bakingexpo Instagram: https://www.instagram.com/bakingexpo LinkedIn: https://www.linkedin.com/groups/1779786
SAMPLE POSTS
Use these sample posts to help promote your presence at IBIE, and feel free to add your own creative spin! Be sure to customize the messaging with your company’s information and include your guest pass link to save customers 20% off exhibit hall passes – log in to your exhibitor console to get your personalized link. FACEBOOK PRO TIP: In order to tag IBIE 2019 (@BakingExpo) in posts, you must like our page: https://www.facebook.com/BakingExpo. > [Company name] is exhibiting at @BakingExpo in Las Vegas this September! See our latest
[technology, product, technique] at Booth [XXXX].
> [Company Name] will be at @BakingExpo in Las Vegas showing the latest advancements in [insert product/service]!
> Attending @BakingExpo’s #IBIE2019 show in September? Stop by our Booth [XXXX] and see why
we’re the best in [insert product/service]. > Baking professionals and suppliers from around the world will gather at @BakingExpo’s #IBIE2019.
Don’t miss out! Join us at Booth [XXXX]! TWITTER PRO TIP: The ideal length of a tweet is 100 characters. Need to shorten links? Visit https://bitly.com. > Visit our Booth [XXXX] at #IBIE2019 to see the latest in [insert product/service] & get [include info
on any giveaways visitors can expect to see at your booth]. > Join as we move the baking industry forward at #IBIE2019. Visit us at Booth [XXXX].
> Big things are happening at [insert company name]. Find out more at #IBIE2019! > Proud to be exhibiting at #IBIE2019! See our newest [products] at Booth [XXXX]. LINKEDIN > Join us at IBIE 2019 from September 8-11 in Las Vegas for the largest, most comprehensive baking
industry event in the Western Hemisphere. Learn more and register at www.IBIE2019.com.
> [Company name] is exhibiting at IBIE 2019 in Las Vegas on September 8-11! Stop by our Booth [XXXX] to see our latest [technology, product, technique]. Learn more and register at www.IBIE2019.com.
> What do you need to enhance your efficiency, sharpen your skills and elevate your career? It’s all at IBIE 2019, September 8-11 in Las Vegas. Join us there – register today at www.IBIE2019.com.
> We’re exhibiting at IBIE 2019 in Las Vegas on September 8-11! Join us there to discover the latest
trends and innovations, connect with colleagues and exchange ideas with top baking professionals from around the world. Learn more and register at www.IBIE2019.com.
