Give Your Booth A Boost - IBIE 2019 · Give Your Booth A Boost: Pre-Show Marketing Strategies +...
Transcript of Give Your Booth A Boost - IBIE 2019 · Give Your Booth A Boost: Pre-Show Marketing Strategies +...
Give Your Booth A Boost: Pre-Show Marketing
Strategies + Best Practicespresented by Amie Cangelosi
• Setting Goals and Objectives
• Understanding The Audience
• Driving Traffic to Your Booth
• Getting Buyers to IBIE
TODAY’S AGENDA
SETTING GOALSAND OBJECTIVES
• What you want to accomplish – not how
• Quantifiable (numerically measurable)
• Define success
BEGIN BY SETTING OBJECTIVES
TYPES OF RETURNS
Return on INVESTMENT
Return on IMPRESSIONS
Return on ENGAGEMENT
Return on OBJECTIVES
TYPES OF RETURNS
Return on INVESTMENT
Return on IMPRESSIONS
Return on ENGAGEMENT
Return on OBJECTIVES
TYPES OF RETURNS
Return on INVESTMENT
Return on IMPRESSIONS
Return on ENGAGEMENT
Return on OBJECTIVES
TYPES OF RETURNS
Return on INVESTMENT
Return on IMPRESSIONS
Return on ENGAGEMENT
Return on OBJECTIVES
UNDERSTANDING THE AUDIENCE
WHY DO PEOPLE VISIT?
81% 79%
72%75%
52%56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Talk to Sales + Marketing Staff Talk to Technical Product Experts Talk to Executive Management
High Attendee Value Exhibitor Tactic
CONSIDER YOUR STAFF
WHY DO PEOPLE VISIT?
78% 76%
62%67%
46%43%
87%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Interactive Product Displays Badge Scan w/Product Follow-up
Printed Product Info Gamification
High Attendee Value Exhibitor Tactic
MAKE YOUR BOOTH INTERACTIVE
TIP: If you’re making a big announcement, hosting an event, showcasing virtual reality or featuring a celebrity guest
in your booth, IBIE will help you promote it to the media.Submit information to [email protected]
DRIVING TRAFFIC TO YOUR BOOTH
PRE-SHOW MARKETING
70% of show attendees plan a list of exhibitors/boothsto visit before setting foot on the trade show floor.
By contrast, an average of only 10-15% of exhibitorsinvest in pre-show marketing efforts.
Qualified leads rose 50% whena pre-show promotion was used.
NEW! CUSTOMER DISCOUNT
• New for 2019!As an IBIE exhibitor, you can extend a 20% discount on exhibit hall passes to your customers.
• Log in to your Exhibitor Console to access your personalized link.
PROMOTION TOOLKIT
IBIE Table Tents for related industry events
Banner ads for website and e-Newsletters
IBIE Logo forads, website, promotional brochures, and email signatures
Sample social media posts
Template press releases, pitching tips and media contacts
Postcard Template for mailings
PROMOTION CHECKLIST
UNVEIL NEW PRODUCTS
23,000 buyers from every segment of the baking industry will be in attendance.Will they look to you for what’s new?
UNVEIL NEW PRODUCTS
For information about participating in the Innovation Showcase, contact:Steve Berne at [email protected]
SPONSOR
81% of attendees are involved in purchasing and 19% have a budget of $1,000,000+.Will their budget be spent on your products and services?
SPONSOR
For information about sponsorship opportunities, contact:Kelly Allen at [email protected]
• Banners
• Video Board
• Door andFloor Decals
• Badge Mailing
• Show Bag Insert
• Networking Lounge
• Education Sessions
• Demo Sessions
• Cake Decorating Competition
ADVERTISE
More than 1,000 leading suppliers fill 700,000 sq. ft. of show floor space at IBIE.Will buyers find you?
ADVERTISE
To learn more about available advertising, contact:Steve Berne at [email protected]
HOW WE ARE GETTING BUYERS
TO IBIE
ROBUST MARKETING CAMPAIGN
DIRECT MAIL
250,000+ targeted postcards and brochures
Aggressive, targeted email campaign to 40,000+
DIGITAL MEDIA
Active social media, plus social advertising and ad retargeting
PUBLIC RELATIONS
Strong relationships with trade press
ADVERTISING
EVENT PRESENCE
IBIE Road Show
FHAApril 2018 | Singapore
MexipanAugust 2018 | Mexico
ibaSeptember 2018 | Germany
MOBACFebruary 2019 | Japan
FIPANJuly 2019 | Brazil
A FINAL WORD ON FOLLOWING UP
25%
75%
LEAD RESPONSEFollows Up No Follow Up Plan
QUESTIONS?
Promotional ToolkitAmie Cangelosi
PR and Media SupportKate [email protected]
SponsorshipsKelly Allen
Advertising &Innovation Showcase
Steve [email protected]
THANKS ANDSEE YOU AT IBIE!