Social Media Strategy and Business Models
-
Upload
peter-svarre -
Category
Documents
-
view
934 -
download
0
description
Transcript of Social Media Strategy and Business Models
![Page 1: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/1.jpg)
brings you a presentation
Klik for at redigere titeltypografi i masteren
Social mediaBusiness models and strategies
![Page 2: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/2.jpg)
differentfrom other media
Social media are
![Page 3: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/3.jpg)
The internet is NOT a
medium
![Page 4: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/4.jpg)
The Internet has mediated us all
![Page 5: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/5.jpg)
![Page 6: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/6.jpg)
Cogito ergo sum has becomeI blog/Tweet/Facebook/Youtube/flickr therefore I am
![Page 7: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/7.jpg)
What is the consequence?
![Page 8: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/8.jpg)
Deportalization
Companywebsite
Wikipedia
User reviews
Blogs
Pricecomparison
Mobile apps
Company
![Page 9: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/9.jpg)
5 things to remember
and
5 business models
![Page 10: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/10.jpg)
S.C.O.R.E
![Page 11: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/11.jpg)
Be socialS.C.O.R.E
![Page 12: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/12.jpg)
Be Social: All business is about social relations
Social media simply amplifies your voice
![Page 13: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/13.jpg)
Be co-creativeS.C.O.R.E
![Page 14: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/14.jpg)
In your marketing
![Page 15: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/15.jpg)
![Page 16: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/16.jpg)
In your product development
![Page 17: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/17.jpg)
Be openS.C.O.R.E
![Page 18: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/18.jpg)
![Page 19: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/19.jpg)
Be rewardingS.C.O.R.E
![Page 20: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/20.jpg)
Be Rewarding: Money, honour, a batch...
![Page 21: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/21.jpg)
Be evaluatedS.C.O.R.E
![Page 22: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/22.jpg)
Be evaluated
#petersvarretalk
![Page 23: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/23.jpg)
5 business models
![Page 24: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/24.jpg)
The media model
![Page 25: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/25.jpg)
Give it away for free and make money advertising
![Page 26: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/26.jpg)
The freemium model
![Page 27: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/27.jpg)
Give a lot (but not everything) away for free
![Page 28: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/28.jpg)
The app model
![Page 29: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/29.jpg)
The app model 1: App-vertising
![Page 30: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/30.jpg)
The app model 2: Money making apps
![Page 31: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/31.jpg)
The app model 3: Selling apps
![Page 32: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/32.jpg)
The golf club model
![Page 33: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/33.jpg)
Business is social!
![Page 34: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/34.jpg)
The intranet model
![Page 35: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/35.jpg)
Optimize the knowledge of your company
![Page 36: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/36.jpg)
Social media strategy
![Page 37: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/37.jpg)
![Page 38: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/38.jpg)
Product development How can you improve your existing products by adding social features?
![Page 39: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/39.jpg)
Product developmentHow can you improve your existing products by adding social features?
•Build community around your product•Add sharing functionalities (share how you use the product)•Add digital by-products (if your own product is not digital as a start)•Make your product free (if this is possible)•Make parts of your product free•Add rating systems•Add tagging systems•Add commenting/discussion around your product•Deportalize your product (or by-product)•Crowdsource the development of your product
![Page 40: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/40.jpg)
Marketing How can you make your (potential) customers talk about your product?
![Page 41: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/41.jpg)
Product marketingHow can you make your (potential) customers talk about your product?
•Give them a reason to talk or act•Market to your existing customers•Deportalize your communication•Create digital by-products which are social and support the use of your product or your brand.•Give away the product or parts of the product for free•Create community around your product•Give people access to improve your product•Give people access to rate your product•Give people access to talk about your product•Give people access to talk to each other about your product (tips & tricks, improvements, better uses, etc.)•Make it possible for customers to tell other customers when they are using your product•Give access to all information about the product and how it is produced (and add sharing functionality)•Reward participation around your product
![Page 42: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/42.jpg)
Company positioning How can your company become part of the conversation about the company and its
products?
![Page 43: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/43.jpg)
Company positioningHow can your company become part of the conversation about the company and its products?
•Become mediated in everything you do•Share valuable information – become an information hub•Aggregate valuable information – become an information hub•Be open – don’t hide anything•Be honest•Listen to the conversation and participate in spaces where people talk about your: •Company•Products•Subjects related to your products
•Invite people inside the company•Show off your employees•Encourage employees to participate in social media•Create a social media charter for your employees if necessary•Make people part of your product/business/brand development
![Page 44: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/44.jpg)
Internal communicationsHow can you leverage social
technologies to make your employees engage in conversation?
![Page 45: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/45.jpg)
Internal communicationsHow can you leverage social technologies to make your employees engage in conversation?
•Make it possible for employees to stage themselves on the social platforms•Break down barriers between the external and internal so that employees can use their existing social profiles within the organization and vice versa•Make it possible for the employees to show many facets of themself (work, sports, culture, fun, etc)•Reward the use of social platforms•Elevate employees who are good at using the social platforms•Make it fun/interesting/relevant to use the social platforms•Eradicate the rigid barrier between business and social•Make participation on social platforms a necessity for a career within the company•Create a connection between the social media realm and real events and happenings in the company•How to do it:
•Use existing social media technologies like Facebook or Twitter•Use easy modifiable tools such as Wordpress•Use specific social media tools made for internal use Yammer, 23video etc.•Build your own social media solutions from the bottom up
![Page 46: Social Media Strategy and Business Models](https://reader034.fdocuments.us/reader034/viewer/2022052622/558de1d61a28ab681a8b45b7/html5/thumbnails/46.jpg)
Thank youwww.petersvarre.dkwww.twitter.com/petersvarrewww.facebook.com/petersvarrewww.slideshare.net/petersvarrewww.youtube.com/petersvarre www.foursquare.com/user/petersvarrewww.kommunikationsforum.dk/peter-svarre
Rember evaluation on: #petersvarretalk