Business Models and Entrepreneurial Strategy
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BUSINESS MODELS AND ENTREPRENEURIAL STRATEGY JEN VAN DER MEER ASSISTANT PROFESSOR STRATEGIC DESIGN & MANAGEMENT FALL 2016 AUGUST 29, 2016 WEEK 1: INTRO
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Transcript of Business Models and Entrepreneurial Strategy
BUSINESS MODELS AND ENTREPRENEURIAL STRATEGYJEN VAN DER MEER ASSISTANT PROFESSOR STRATEGIC DESIGN & MANAGEMENT FALL 2016
AUGUST 29, 2016 WEEK 1: INTRO
BUSINESS MODELS & ENTREPRENEURIAL STRATEGY COURSE MAP
START
TEAM FORMATION
CUSTOMER DISCOVERY VALUE
PROPOSITION
VALUES VISION
MOTIVATION
CUSTOMER RELATIONSHIP
/ CHANNELSHOW TO ANALYZE
MIDTERM LESSONS LEARNED
FINAL LESSONS LEARNED
PITCH PRACTICE STORYTELLING
INVESTMENT STRATEGY
THE BACKSTAGE
THE MONEY COST/REVS
BUSINESS MODELS & ENTREPRENEURIAL STRATEGY COURSE MAP
START
TEAM FORMATION
CUSTOMER DISCOVERY VALUE
PROPOSITION
VALUES VISION
MOTIVATION
CUSTOMER RELATIONSHIP
/ CHANNELSHOW TO ANALYZE
MIDTERM LESSONS LEARNED
FINAL LESSONS LEARNED
PITCH PRACTICE STORYTELLING
INVESTMENT STRATEGY
THE BACKSTAGE
THE MONEY COST/REVS
LEARNING OUTCOMES
1. FAMILIAR WITH HYPOTHESIS-DRIVEN INNOVATION METHODS
LEAN STARTUP MVP
LEARNING OUTCOMES
2. FAMILIAR WITH PRESENTATION + STORYTELLING SKILLS
Business models are stories that explain how enterprises work.
-Magretta, 2002
CAP TABLES
UNIT ECONOMICS
LEARNING OUTCOMES
3. FAMILIAR WITH FINANCIAL LITERACY
TERMSHEETS
CAP TABLES
TAM, SAM
TM (SOM)
LEARNING OUTCOMES
4. COMPETENCE IN DEVELOPING BUSINESS MODEL SCENARIOS
Value
Time
LEARNING OUTCOMES
5. COMPETENCE IN BUSINESS MODEL VALIDATION
HYPOTHESIS TO TEST RESULT
BOOKS
ADDRESSABLE TASKS
GROUP WORK (LIKE A STARTUP, DON’T GO IT ALONE)
▸ Presentations - weekly lessons learned, updating BMC, hypothesis tests
▸ Field research - at least 30 customer interviews or until business model hypotheses sufficiently validated
▸ Financial and industry analysis, market sizing
▸ Value proposition test
▸ Financial analysis - scenarios, cap table, unit economic, investment strategy, term sheet
▸ Pitch development and delivery
▸ Final lessons learned
GRADING CALCULATION
% FINAL GRADE
▸ 10% class participation
▸ 30% progress in customer validation, customer interviews
▸ 20% midterm lessons learned
▸ 20% financial analysis
▸ 20% final pitch lessons learned
OFFICE HOURS
SCHEDULE: [email protected] FRIDAYS 1:30 PM OR BY APPOINTMENT
Monday Classes 1 8/29 9/5 – University Closed for Labor Day 2 9/12 3 9/19 4 9/26 10/3 – no classes for Rosh Hashanah 5 10/10 6 10/17 7 10/24
8 10/31 9 11/7 10 11/14 11 11/21 12 11/28 13 12/5 14 12/12 15 12/19
FOR NEXT WEEK
CONCEPTS FOR EACH TEAM
WHO DO YOU WANT TO SERVE? WHAT PROBLEM DO YOU SEE?
