Social Media Strategy Development: 10 models that get you going ...
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Social Media Strategy Development: 10 models to get you going …
RepMen | Ronald van der AartBlaricum, The Netherlands | June 28, 2011
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Social Media Adoption CurveMiXt Media Strategies (2008)
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Social Media Strategy FrameworkMartin Kloos, Social Embassy (2009)
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Social Strategy ModelSjef Kerkhofs, Pondres (2010)
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3C ModelBrian Solis (2010)
90%
1%
9%
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Social Technographics LadderCharlene Li & Josh Bernoff, Forrester (2008)
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Hierarchy of objectivesRonald van der Aart, RepMen (2009)
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Four Stage ROI ModelDon Bartholomew, Fleishman-Hillard (2008)
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ROI Social Media PyramidJeremiah Owyang, Altimeter (2010)
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The Engagement PyramidCharlene Li, Altimeter (2010)
To create
To facilitate
To participate
To host
To stimulate
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send
search share
NewsNewsPR 1.0 & 2.0
PR 3.0
3S Model (News Triangle)Ronald van der Aart, RepMen (2010)
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The Conversation PrismBrian Solis & JESS3 (2008)
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