Social Media Simplified: The Benefits and Getting Started
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Transcript of Social Media Simplified: The Benefits and Getting Started
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Social Media Simplified: The Benefits and Getting Started
By Emily Miethner Community Manager // RecordSetter
Founder // President of NY Creative Interns
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
What I Do
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
What I Do
• Community Manager at RecordSetter, the new home for world records with 13,000+ world records from 60+ countries
• Founder, President of NY Creative Interns, the largest Meetup for interns and recent grads in New York City
• Lover of peanut butter
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
The Benefits of Social Media
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
You Can’t Afford to Not Use Social Media
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
You Can’t Afford to Not Use Social Media
• Once you learn how to find value in social media, you will save time and money
• It’s a marathon, not a sprint • Be like Nike and just do it
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
“Meet” People at Scale
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
“Meet” People at Scale
• Create a personal support network • Keep track of connections on multiple levels • Easily get on the radar of new contacts
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Have Better Conversations Offline
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Have Better Conversations Offline
• Learn about people you want to work with • Decide what events to attend by checking out
the guest list, searching Twitter, etc • If you can’t make events…attend virtually
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Getting Started with Social Media
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Define Your Goals
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Define Your Goals
• What are you trying to accomplish by adding social media into your routine? • Examples:
• Sell products • Increase traffic • Enhance customer service • Meet people and gain contacts
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Investigate Niche Communities
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Investigate Niche Communities
• It’s wise to be on Twitter, Facebook, and LinkedIn due to their sheer size, but…
• Smaller niche communities can have a better target audience
• Although most social media is free, your time is valuable, spend it wisely
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Try Many, Stick to a Few
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Try Many, Stick to a Few
• Try platforms before you discount them • Find out what’s adding the most value to your
business to determine which platforms to use • Once you decide, being consistent is key
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
My Favorite Social Media Tools
• Rapportive – learn about contacts • Eventbrite – event planning • Meetup – group management • 37signals– task management and CRM • Hootsuite – social network management • Mailchimp – email newsletter creation
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@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
Thank you!
emilymiethner.com recordsetter.com
nycreativeinterns.com