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http://www.youtube.com/user/Socialnomics09

Word of “Mouse”

Facebook accounts for 25% of U.S. online pageviews

Up 190.2%

2nd Fastest Growing Segment 35-54 yr olds

January 2009 - July 2009

Up513.7%

FastestGrowing Segment

55+ yrs

January 2009 - July 2009

Friend Pages

Business/Fan Pages

Custom Tabs

Custom Tabs

Insights

Create a Page

Create a Vanity URL @

www.facebook.com/username/

Must Have 100 Fans

Vanity Example:facebook.com/ParisParkerSalonsSpas

How should I post to Facebook?

People are Fans because you have something they want…

• Open Appointments

• Special Offers & Event Invitations

• New Services & Products

• Styling Tips

• Inspiring Photos & Make-Overs

• Inspirational Quotes, Local Events, About Your Clients

Who are we talking to?

A Revolution in Advertising

Creating Ads for your Business

Benefits of Facebook Ads

• Great targeting options

• Link ad to Facebook Page or Event or to your Website

• Pay for Performance

• Low cost

INTENTION:

Book Appointments

Gain Fans

Create an Offer

Posts Show in YourExisting Fan’s News

Feed

Create an Ad

Create an Ad

Target Your Ad

Target Your Ad

Pricing Your Ad

Results After 2.5 Days: 769 Clicks, 353 New Fans - Total Spend

$406

Results: 769 Clicks,424 New Fans, 36 NEW CLIENTS BOOKEDTotal Spend $481

Why is Twitter important?

Why Twitter Matters

• The tool of the moment in 2009.

• Pioneered Real Time

• Astonishing Growth - 1,448%

(May 08 to May 09)

• Real Time Online conversations create viral marketing opportunities

What is the difference between

Facebook and Twitter?

Facebook vs. Twitter

is a place where people like to connect, and learn about each other.

Profiles Rich in Content

is a REAL TIME conversation.

Immediate gratification.

Information gathering and giving

Often appeals to different people.

How can my salon or spa use Twitter?

Have a Conversation About:

• Open Appointments

• New Products

• Special Offers

• New products, styling & self-care tips

• Local Events, Causes, Inspirational Quotes

• Other people’s Tweets

See what people are saying about you

Twitter Language Crash Course:• @defendnola = Speaking to someone

• RT or = Retweet (reposting a tweet)

• # before a word (ie: #Haiti) helps categorize your tweets for searches

Tips for Getting Started:

• Sign Up @ WeFollow.com

• Follow twitter.com/Hashtags

• Book Mark http://bit.ly/ to shorten links(also allows for link tracking with free account)

• Build your followers…

How to get Followers:• Follow the followers of like-minded local

businesses and organizations(Auto followers like TweekGeek and Twollo seem to be too general to be useful)

• Search Local, Affiliated Hash Tags (ie: #Dallas) and follow those people

• Put your social media on everything!

• Send an eMail inviting your existing clients

• Announce on FaceBook (and Vice Versa)

Optimum Time to Post…Most Users Online:Mornings 6 am - 9 am and Afternoons 4 pm and 7pm, and during Special Events (i.e. Breaking News, Sports Events, Award Shows)

Most Opportunity for Your Business:Peak Booking Times, Holidays, Days When You Need to Grow Business)

YouTube & Flickr

What about...

What about MySpace?

Unique visitors per month December 2009

MySpace49 million

Facebook132 million

What about MySpace?

Growth over previous year Dec 09 vs. Dec 08

MySpace-17%

Facebook +121%

0

What's the new BUZZ?

“Tweeting” was the breakout web term for

2009

The early favorite for 2010: “Checking In”

Location-aware Social Networking Site

Launched March 2009Red Hot Growth in Nov 2009 - Jan 2010

Facebook / Twitter: what are you doing.

Foursquare: where you are doing it

Here’s How it Works:

Smart phones with GPS systems list places you are near.

You “check in” where you are going.

You get rewards for going out.

It can also change buying decisions.

It can also change buying decisions.

It can also change buying decisions.

What Should I Do?

1.Sign Up

2.Add Your Business to the Grid

3.Later, Send Foursquare an Offerhttp://foursquare.com/businesses/

Foursquare will accept offers from salons in 1-month

IT’S FREE

Benefits of Blogging

• Easy to update content

• Replaces Newsletter

• Fresh content is favored by search engines

• MUST be updated regularly to be effective

Free Blog Software:

• WordPress

• TypePad

• Blogger

Don’t forget to integrate!

Connect the Sites

Link all of your websites and social profiles together

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http://www.youtube.com/user/Socialnomics09

listing

Coupon

Yelp business listing

Encouraging User Reviews Post a link to your great reviews on & Twitter

Bad Reviews

•Fake Bad Reviews - "flag as inappropriate" or "Suggest a correction" link

YelpTrip

AdvisorInsider Pages

Super Pages

CitySearch

Yahoo! Local

Google Maps

Owner Respond YES YES YES YES YES YES NO

Delete Reviews YES YES YES YES NO YES YES

Edit Reviews YES NO YES YES YES YES YES

Helps in claiming Search Engine “real estate”

Why Social Media Strategies… WORK

1. Schedule time several times a week. Plan Posts.

2. Always attract new followers (the right kind) - make it part of your schedule

3. Give your fans offers: Promotions, Bang Cuts, Open Appointments

4. Measure the results of above

5. Focus on your community- talk to your fans - let your fans talk you up too…

Why Social Media Strategies… DON’T WORK

1. Loss of Enthusiasm / Abandoned Account

2. Not having the Right Followers

3. Not having the Right Intention - build your book

4. Not Measuring the Results

5. Commerical Posting

So, What’s Next?

Reply hazy.

Please try again.

What’s Next in Social Media?

• Twitter Advertising? In Development

• Will Twitter Fade or Rebound?

• More location-aware networks (ie: FourSquare, GoWalla, Yelp)

• GoogleWave launched Sept. 30th – Still in Beta

• Google Targeted Advertising Like FaceBook

• MySpace - will it make a comeback?

• iTunes and Xbox integrating Facebook & Twitter

• ??? ???

Don’t Be Afraid to Click.

Thank you.