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http://www.youtube.com/user/Socialnomics09
Word of “Mouse”
Facebook accounts for 25% of U.S. online pageviews
Up 190.2%
2nd Fastest Growing Segment 35-54 yr olds
January 2009 - July 2009
Up513.7%
FastestGrowing Segment
55+ yrs
January 2009 - July 2009
Friend Pages
Business/Fan Pages
Custom Tabs
Custom Tabs
Insights
Create a Page
Create a Vanity URL @
www.facebook.com/username/
Must Have 100 Fans
Vanity Example:facebook.com/ParisParkerSalonsSpas
How should I post to Facebook?
People are Fans because you have something they want…
• Open Appointments
• Special Offers & Event Invitations
• New Services & Products
• Styling Tips
• Inspiring Photos & Make-Overs
• Inspirational Quotes, Local Events, About Your Clients
Who are we talking to?
A Revolution in Advertising
Creating Ads for your Business
Benefits of Facebook Ads
• Great targeting options
• Link ad to Facebook Page or Event or to your Website
• Pay for Performance
• Low cost
INTENTION:
Book Appointments
Gain Fans
Create an Offer
Posts Show in YourExisting Fan’s News
Feed
Create an Ad
Create an Ad
Target Your Ad
Target Your Ad
Pricing Your Ad
Results After 2.5 Days: 769 Clicks, 353 New Fans - Total Spend
$406
Results: 769 Clicks,424 New Fans, 36 NEW CLIENTS BOOKEDTotal Spend $481
Why is Twitter important?
Why Twitter Matters
• The tool of the moment in 2009.
• Pioneered Real Time
• Astonishing Growth - 1,448%
(May 08 to May 09)
• Real Time Online conversations create viral marketing opportunities
What is the difference between
Facebook and Twitter?
Facebook vs. Twitter
is a place where people like to connect, and learn about each other.
Profiles Rich in Content
is a REAL TIME conversation.
Immediate gratification.
Information gathering and giving
Often appeals to different people.
How can my salon or spa use Twitter?
Have a Conversation About:
• Open Appointments
• New Products
• Special Offers
• New products, styling & self-care tips
• Local Events, Causes, Inspirational Quotes
• Other people’s Tweets
See what people are saying about you
Twitter Language Crash Course:• @defendnola = Speaking to someone
• RT or = Retweet (reposting a tweet)
• # before a word (ie: #Haiti) helps categorize your tweets for searches
Tips for Getting Started:
• Sign Up @ WeFollow.com
• Follow twitter.com/Hashtags
• Book Mark http://bit.ly/ to shorten links(also allows for link tracking with free account)
• Build your followers…
How to get Followers:• Follow the followers of like-minded local
businesses and organizations(Auto followers like TweekGeek and Twollo seem to be too general to be useful)
• Search Local, Affiliated Hash Tags (ie: #Dallas) and follow those people
• Put your social media on everything!
• Send an eMail inviting your existing clients
• Announce on FaceBook (and Vice Versa)
Optimum Time to Post…Most Users Online:Mornings 6 am - 9 am and Afternoons 4 pm and 7pm, and during Special Events (i.e. Breaking News, Sports Events, Award Shows)
Most Opportunity for Your Business:Peak Booking Times, Holidays, Days When You Need to Grow Business)
YouTube & Flickr
What about...
What about MySpace?
Unique visitors per month December 2009
MySpace49 million
Facebook132 million
What about MySpace?
Growth over previous year Dec 09 vs. Dec 08
MySpace-17%
Facebook +121%
0
What's the new BUZZ?
“Tweeting” was the breakout web term for
2009
The early favorite for 2010: “Checking In”
Location-aware Social Networking Site
Launched March 2009Red Hot Growth in Nov 2009 - Jan 2010
Facebook / Twitter: what are you doing.
Foursquare: where you are doing it
Here’s How it Works:
Smart phones with GPS systems list places you are near.
You “check in” where you are going.
You get rewards for going out.
It can also change buying decisions.
It can also change buying decisions.
It can also change buying decisions.
What Should I Do?
1.Sign Up
2.Add Your Business to the Grid
3.Later, Send Foursquare an Offerhttp://foursquare.com/businesses/
Foursquare will accept offers from salons in 1-month
IT’S FREE
Benefits of Blogging
• Easy to update content
• Replaces Newsletter
• Fresh content is favored by search engines
• MUST be updated regularly to be effective
Free Blog Software:
• WordPress
• TypePad
• Blogger
Don’t forget to integrate!
Connect the Sites
Link all of your websites and social profiles together
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http://www.youtube.com/user/Socialnomics09
listing
Coupon
Yelp business listing
Encouraging User Reviews Post a link to your great reviews on & Twitter
Bad Reviews
•Fake Bad Reviews - "flag as inappropriate" or "Suggest a correction" link
YelpTrip
AdvisorInsider Pages
Super Pages
CitySearch
Yahoo! Local
Google Maps
Owner Respond YES YES YES YES YES YES NO
Delete Reviews YES YES YES YES NO YES YES
Edit Reviews YES NO YES YES YES YES YES
Helps in claiming Search Engine “real estate”
Why Social Media Strategies… WORK
1. Schedule time several times a week. Plan Posts.
2. Always attract new followers (the right kind) - make it part of your schedule
3. Give your fans offers: Promotions, Bang Cuts, Open Appointments
4. Measure the results of above
5. Focus on your community- talk to your fans - let your fans talk you up too…
Why Social Media Strategies… DON’T WORK
1. Loss of Enthusiasm / Abandoned Account
2. Not having the Right Followers
3. Not having the Right Intention - build your book
4. Not Measuring the Results
5. Commerical Posting
So, What’s Next?
Reply hazy.
Please try again.
What’s Next in Social Media?
• Twitter Advertising? In Development
• Will Twitter Fade or Rebound?
• More location-aware networks (ie: FourSquare, GoWalla, Yelp)
• GoogleWave launched Sept. 30th – Still in Beta
• Google Targeted Advertising Like FaceBook
• MySpace - will it make a comeback?
• iTunes and Xbox integrating Facebook & Twitter
• ??? ???
Don’t Be Afraid to Click.
Thank you.
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