Social Media ROI - Social Fresh Baltimore
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CLAY HEBERT @clayhebert #socialfresh #smroi
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The slides from my presentation on Social Media ROI at Social Fresh Baltimore on Wednesday, November 30
Transcript of Social Media ROI - Social Fresh Baltimore
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CLAY HEBERT@clayhebert
#socialfresh#smroi
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They’re both right
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Olivier Blanchard@thebrandbuilder
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Gary Vay-ner-chuk
@garyvee
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They’re both rightbothcorrect
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Profit gained - Cost
x 100
Cost
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$350 - $50 - $30
$30
x 100
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900%
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MOMENT
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We need more Twitter followers!
No way! More Facebook fans!
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SMART
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SpecificMeasurableActionableRealisticTimebound
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Increase /DecreaseBy _________Over _______
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Increase sales on underarmour.com by 20% over the next 6 months.
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Increase sales in Whole Foods retail stores by 30% over the next 12 months.
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Communication Tools
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YOURTURN
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Avinash Kaushik
@avinash
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Chuck Hemann
@chuckhemann
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MOMENTS.M.A.R.T.
ANALYTICS
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CLAY HEBERT
@clayhebert