ROI of Social Media

Facebook, LinkedIn, Twitter!

Oh My! What’s the Real ROI?

© 2013 LydiaSnider.com


Who am I?

Philosophy on social media


What is the potential ROI of social media?

Make an informed decision on your social media strategy.If so, where to start? Already started? Next step.


Housekeeping

Tweet @lydiasnider @sfbar

Slides will be available on Slideshare

Silence phones.


Twitter is stupid &

Instagram is Twitter for

people who can’t read.


Who are you

following?


Even your grandma is online these days!


If Facebook were a country it would be the 3rd largest.

.

(Behind China & India)


LinkedIn200 Million Users

.

Twitter passed 500 Million Users

in 2012


Social Media is today’s cocktail party,and chatting over the fence or around the water cooler.


Social Networks

Influence 74% of buying decisions.


On Twitter, 53% of consumers recommend companies or products in their Tweets.

Of those, 48% follow through with the intent to buy that product or service.


The days when companies could tightly control brand messaging and progress consumers along a linear purchase funnel have long ended. Social media has fundamentally changed the consumer decision journey.

Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially larger, global pool of friends, peer and influencers.Neilson.com Social Media Report 2012

8-10 touches to turn a looky

lou into a client.


The biggest mistake most people make

in social media.© 2013 LydiaSnider.com


Every Fan or Follower is a real person with real hopes, dreams, worries & fears.

My Perfect Average ClientGender?Age?Relationship Status?Income?Job?Kids?Pets?What is home like?Eat for breakfast?Do in morning?Lunch?Afternoon?Dinner?

Evening?Hobbies?Read?Watch on TV?Where do they hang out online?Weekends?Where to they buy groceries?How do they dress?What worries keep them up at night?What are their secret dreams?What will they regret on their deathbed?


The other biggest mistake

people make.© 2013 LydiaSnider.com


They direct people to a lame

website.

One chance to make 1st

impression.


Considerations for Website

• Easy to find contact & other information.

• Option to sign up for email list.

• Easy to add new content.• Shares well on social

media.

Authority &

expertise, like beauty

is in the eye of the beholder.


Identify Your Expertise:


• What do friends and family ask you?

• Reviews of books/articles you read.• Thoughts on trending news stories• Insights from your practice• What do you wish you clients

knew?• What do people need to believe or

know to hire you?


Now, combine your expertise with your clients’ secret fears and hopes for posts

that they will want to read, “like” and re-

share.


Be sure to include the

keywords people are searching

and using.


ROI of Social Media1.Directing people to your

website.2.Generating 8-10 touches to

turn prospects into clients.3.Where people talk & refer

these days.4. Demonstrate & disseminate

your expertise.5. Source of information.


Pick One.

Which social network do you most enjoy?

Which social network do your clients & potential clients use most?


Demonstrate Your Expertise.

Be you – use your voice

Create content.


Engage in the Conversation.Re-share related non-

competition sources.

Post comments on expertise sites Forbes, WSJ, Quora, LinkedIn Groups

Reply & comment.


Schedule It.

Use it during dead time unused time.


LinkedIn:


LinkedIn:Are you maximizing your profile?


How many recommendations/endorsements do you have?


Have you created a company page?


Are you utilizing groups & status updates?


Have you “won” the LinkedIn game

yet?


Twitter:

Reply & Retweet.

Write 200-300 tweets.


Pinterest:

Infographics.

Only if you really love it.


Facebook:

Consider a company page – post there first then share.

OK to talk about insights from work. Share as would in real life.


YouTube:

Short information videos.

Surpasses Google for information search.


When adding an additional network remember:What learned on one network applies to others.

Like driving a different model car.


What value could it bring to your business?Can you delegate it?Do you want to?


Use it within the next 24 Hours or Lose It

Identify ONE thing to do in next 24 hours.

Brain dump all ideas for your social media.

Mark in calendar next time will look at this list and do one more thing.

ROI of Social Media

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