Social Media Quick Wins - Generate Business Through Social

using social media to

grow your business

Laura Hogan | @lauralouise90 | [email protected]

BRAUMGroup 2Laura Hogan | @lauralouise90 | [email protected]

trusted by




why should you care

about social media?


8 out of 10 adults in

the uk use the internet

daily

how are they

accessing it?


there are 2.549 billion active mobile social media users globally


in the uk alone there are:+ 32,000,000 facebook users+ 15,000,000 twitter users+ 14,000,000 instagram users+ 10,000,000 pinterest, linkedin and

snapchat users


your audience is out there, you just need to engage with them


do you need a big budget to succeed with

social?


no.


having access to a small budget for advertising

can help, but you don’t need

thousands of pounds


plus there’s plenty you can do which doesn’t require a budget at all


so let’s talk about using

social for growth


engage with your audience

73.4% of users follow a brand because they’re interested in the product or service.


http://sproutsocial.com/insights/data/q3-2016/

instagram drives the most engagement per post compared to any social network

84 times more than twitter54 times more than pinterest10 times more than facebook



the easiest way to engage with your audience is via #


tweetdeck is a fantastic (and free) way to

monitor these


look for weekly chats relevant to your industry and get involved

#woofwoofwednesday is a personal favourite of mine


learn what your

audience responds to


tweets with images are 150% more likely to get retweets than text only tweets, on linkedin this is 200%


you can never predict which post will perform well…

sometimes it takes you by surprise


+1.7k likes+ 20k

comments+ 3.5k shares

creating conversation


+280k reach+10k likes +2.5k comments+6.5k shares

nostalgia and history


replicate your success

but keep testing


i saw this and think it could work for a

client, so we’re going to test

something similar


let your followers know how good you

are


71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.


57% of consumers say they’d be somewhat or very influenced

to think more highly of a business after seeing positive

comments or praise online, and 16% say they only share positive reviews on social

media


reviews on facebook show at the top of your page, so it’s important to keep on top of these


you can plug in reviews from other sites to your

facebook page too


competitions


find a prize that your audience will love

it doesn’t have to be something you sell


i’ve found that physical

prizes work better than

vouchers


you will need some advertising budget for this…..


but i’ve ran successful

competitions with a

£20 advertising

budget


+1.9k likes +697 shares+1.3k comments£20 spend


these campaigns

spent a little more, but the results speak

for themselves


+650k reach+7k likes +4k comments+5k shares+£150 spend


from this competition we gained over 100 user generated images that we can use across other marketing channels


big campaigns can generate big wins


+14k emails in 12 days

local business support

increase in social likes


facebook live


100 million hours of video is viewed daily on facebook


your followers will get

a notification when

you go livefor now…


it’s fantastic for engagement and answering user questions


+6k views on

newsweek

+11k views on mumsnet

+1k followers

in one day


are you hosting an event or celebration? facebook live is perfect for this too


over 5,000 views

no advertising spend

audience were able to join in

the celebration


why not go live today and show your followers that you’re here?


facebook shop


it’s still new, so get ahead

list your products for free

send traffic to your site

advertise products with organic posts



clients have seen direct revenue since

setting facebook shop live


Takeaways


● you don’t need a big budget to succeed with social

● understand and engage with your audience

● competitions can quickly increase followers

● don’t underestimate reviews● explore new features● test, test and test more; the landscape

is constantly changing

Social Media Quick Wins - Generate Business Through Social

Marketing

Transcript of Social Media Quick Wins - Generate Business Through Social