How Social Networks Generate Leads Metropolitan Club Chicago

How to Generate Leads USING Facebook LinkedIN Twitter

and more….

WELCOME

5:50 -5:55 Introductions5:55-6:45 Presentation6:45-7:00 Questions7:00…. Networking

HOW SOCIAL NETWORKS

GENERATE LEADS• Founder and CEO of Forward Progress, Inc.• Co-Founder of MYeReputation.com• Over 25 years in business Coaching and Consulting• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 10 Million Leads, Helped

Thousands of People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services,

Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Your Coach Today – Dean DeLisle

(877) 59 - COACH (592-6224)

How to Generate Leads USING

FacebookLinkedINTwitter

and more….

Social Networks - Typical Business

Experience

Lucky Explorer

Aggressive Adventurer

Social Networks - Typical Business

Experience

Social Networks You Already Know

• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups

(877) 59 - COACH (592-6224)

Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

(877) 59 - COACH (592-6224)

Why do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

BUSINESSASSOCIAT

E

RELATIVE

NEIGHBOR

TRUSTED

SOURCE

(877) 59 - COACH (592-6224)

2 OLD – 2 NEW

WHY ALL THE “BUZZ” ABOUT ONLINE SOCIAL NETWORKS?

(877) 59 - COACH (592-6224)

They Work because. . .

Why all the “BUZZ” about Online Social Networks?

• They do all the things “Traditional” Social Networks do……Plus….• Save Time and Money• NO Travel • Connect to more people• Wider Reach• Target Groups• Build Communities• Do Research• Create “BUZZ”!• Generate lowest cost per lead available*

* Referrals – Referrals - Referrals

(877) 59 - COACH (592-6224)

HOW MANY CONTACTS AND EMAILS

DO YOU HAVE?• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

(877) 59 - COACH (592-6224)

Why all the “BUZZ” about Online Social Networks?

They Work because. . .

They are Bigger, Better, Faster and Less

Expensive

(877) 59 - COACH (592-6224)

WHAT CAN AN ONLINE SOCIAL NETWORKS DO FOR

YOU?

• Build your professional network • Get your business known • Generate leads • Re-connect to old customers • Find new markets • Promote yourself • Promote your product or service • Gain TRUST and Credibility • Find a new job – or have one find you!• The list goes on……..

(877) 59 - COACH (592-6224)

Why do “Online”Social Networks Work?

• Think about

“Recommended In” –……Then what if?

(877) 59 - COACH (592-6224)


• Think about “Recommended In” –……Then what if?

(877) 59 - COACH (592-6224)


Based on time and experience most of us can only reach a

limited audience….


It’s about the people you can’t see!

WHO DO THEY WORK BEST FOR?

Lawyers Business Owners

Accountants Partners

Consultants Financial Services

Coach’s Professional Services

Insurance Medical Professionals

Real Estate Students

Sales Job Seekers

Auto Dealers Recruiters

Sports Manufacturers

Web Developers Technology

AND MANY MORE…………………………

(877) 59 - COACH (592-6224)

WHAT SOCIAL NETWORKS SHOULD I CHOOSE?

(877) 59 - COACH (592-6224)

ASK!

What Social NetworksShould I Choose?

• Reputation and Identity• Linked IN – Plaxo – Facebook – Your Company and Personal

Websites

• News and Opportunity• EZineArticles – Article99 – Sales Gravy – FastPitch – Company

Sites - Blogs

• Communication and Nurturing• Reunion – Xing – Twitter – Company Sites - Blogs

Three Types of Social Sites

(877) 59 - COACH (592-6224)

Are you doing any of these things?

• What Information do you already have?• Information, Brochures, Sell Sheets, Instruction Sheets

• LinkedIN – Plaxo – Org Site – Personal Site - Blog• Photo’s or Sales Videos, Training Videos, Product Videos

• YOUTube – Org Site – Facebook - Vlogs (Video Blog)• Power Point, Training, Sales, Marketing, Service

• Slideshare – Org Site• Articles, Monthly Newsletter, Events, Charities, Memberships

• EZineArticles – Article99 – FastPitch – Org Site – Blog

• Then why not leverage what you have to promote yourself and your business?

Determine what your company is already doing or has!

I have joined a site – NOW WHAT?

Profile Creation

• This is your Welcome Mat to the WWWORLD!• Like company website

• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients

vendors – partners – fans!

You MUST Connect!

I have joined a site –Then WHAT?

• INVITE PEOPLE YOU KNOW• Make sure you know them!• Value Campaign• Event basis• Group fishing

• ………………………..!

(887) 59 - COACH (592-6224)


• Blogging - If you can…….• Type an email • Start a conversation• Ask a questions• Take advice• Give advice

• ………………………..Then you can Blog!

(887) 59 - COACH (592-6224)

Blog Sample

140 Character

Limit!

To Your Product or Call to Action!

CALL TO ACTION STYLE• Direct Lender. Close In 10 Days. PreApproved In Minutes.

4.9%APR• 0 Points. Get Our Low Rates Now! As Seen on CBSNews and

Time.com.• Refinance with a Lower Rate Today $200,000 for Only

$1,029/Month!

EDU-SELLING STYLE• Exotic Mortgage Deals May Be Gone Forever. Congress is poised

to make fixed-rate mortgage the norm despite warnings• Whether or not this is mortgage money you are borrowing or

something else, you should make it a priority to find out about mortgage fees and costs.

POWER QUESTIONS• Should a homeowner compare mortgage deals with an online

mortgage comparison service?• How do you qualify for an FHA Loan?


• Blogging – How Frequent?• How often do you email now?• How many leads do you need• Who else can help you?• What do you have that’s relevant to someone else?

• Then build a system to work it like email… daily!

(877) 59 - COACH (592-6224)

TIP#1 – Have a System to Manage It! – It’s a Lead Machine!


• Think about

……Then what if

You Start a BLOG?

(877) 59 - COACH (592-6224)


• If you can talk you can do Video• If you give presentations now, you have Power Point• Pictures are worth a 1,000 words!• Programs you can use

• Camtaisia – GOTO Webinar – Movie Maker• Services you can use• Viral Effect

YOUR

COMPANY

Video or Power Point

(877) 59 - COACH (592-6224)


Event Notifications – Online and Onsite

• If you do events this is a must!• Product or Service Announcements• Webinars• Chamber Events• Club meetings - Membership• Trade Shows• Grand Openings• Showings• Viral Effect – AGAIN!

(877) 59 - COACH (592-6224)

PLUS We Collected over 2,000 emails!

FREE CLASS THIS WEEK!

SIGN UP TODAY!Are you getting enough Referrals now? Do you need more leads\customers\sales?Does your Social Network generate

business for you?Are you not sure where to begin?Are you happy with your current cost per

lead?Need to get a good job?

How to Generate Leads using Facebook, Twitter and LinkedIN


Article Submissions – Personal PR!

• If you write any articles – A MUST• If not – get a writer!• You have things to tell the world!• It creates relevancy• Target your audience• Generate Leads• Viral Effect – again!

(877) 59 - COACH (592-6224)

How Social Networks Generate Leads Metropolitan Club Chicago

Business

Transcript of How Social Networks Generate Leads Metropolitan Club Chicago