Social Media For Product Managers and Product Marketers - William Toll
Social Media & Product Development
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Social Media & Product Development
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This is a slide deck I put together 2 years ago for a presentation that I gave to a group of engineers on how and why to integrate Social tools in the product development process.
Transcript of Social Media & Product Development
Social Media & Product Development
“If HP knew what HP knows, we would be three times as profitable.
Lew Platt
Former CEO of Hewlett-Packard
”
We KnowThis
I Know
This
I Know That
NewIdea
Globalization
Specialization
DemocratizationOf Communication
Complacence
Ignorance
Fear
“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
Andrew McAfee
Associate Professor, Harvard Business School
”
Fear
Closed
Hero Culture
Command & Control
Consensus Driven
Mentor Culture
Exploratory
Open
Me 1.0 Me 2.0
I Interact withothers when I
have time
I Interact withothers often and
self-initiated
Me 1.0 Me 2.0
I only useE-mail
I use manydifferent tools
Aware Adopt
Share Implement
“The opportunity for business and IT leaders is to understand how the individualization of work will affect businesses, critical processes, innovation and inter-enterprise collaboration.
Yvonne GenoveseVP at Gartner, commenting on "Gartner Identifies Four Disruptions
That Will Transform the Software Industry“on October 15, 2008
”
?
