#Smc040 @ransbottyn's Experiment: Social Media Product Placement
-
Upload
cain-ransbottyn -
Category
Technology
-
view
5.703 -
download
0
Transcript of #Smc040 @ransbottyn's Experiment: Social Media Product Placement
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
@ransbottyn on twitter?
The Social Guy!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
facebook.com/ransbottynfacebook.com/CainRansbottyn
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
LinkedIn.com/in/ransbottyn
The Network Guy!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
ransbottyn.com
The Product Placer!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
I drive too fast?
The Marketing Guy!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Me and my BMW M5?
The Cowboy!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Babes in a datacenter?
The Nerd!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Body Hacker? Cain.be?
The Role Model!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
SlideShare.net/ransbottyn
The Evangelist!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Customer loyalty?
The Pimp!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynFrom outcast to millionaire!
Who's @ransbottyn?
Nerds became millionaires!
How it used to be: revenge of the nerds?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynFrom outcast to millionaire!
Who's @ransbottyn?
arrogant & selfish pricks will become the new millionaires!
How it is today: the outcasts are taking over?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Pan-europe internet network company providingco-location services to high-traffic ranked websites!
RealROOT (1998) ?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
My first steps in “the online adult entertainment”!
Thisislive.com (2003) ?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
But a lot of visitors though... The start of guerilla marketing!
Talking about “bad reputation management”?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Running number one entertainment website in Belgium!
Zattevrienden.be (2005) ?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Let’s blend a brand new iPhone 3G!
How can you get the attention?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Clint.be was born!
ZatteVrienden sold to ThinkMedia (2009) ?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Featured on SlideShare Homepage!
My CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
The Other Agency to the rescue (2012) ?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
The Old Me?
#SocialWeightExperiment - cain.be
Which Experiments?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
The New Me!
#SocialWeightExperiment - cain.be
Which Experiments?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Public Accountability!
What’s so Social about the Weight?
#SocialWeightExperiment - cain.be
Which Experiments?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Food Photography as weight loss program!
Sharing is caring?
#SocialWeightExperiment - cain.be
Which Experiments?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn“zwarte piet”
Which Experiments?
Publish a racist Tweet!
How to lose 1661 followers in an hour?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet’s fake Emmanuel Rottey!
Which Experiments?
Pretend to be a popular news anchor!
How to gain 400 followers in less then an hour?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn#GoForZero Guerilla-marketing!
Which Experiments?
Guerilla Marketing!
From speeding to a marketing campaign?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet’s buy some followers... or bribe them!
Which Experiments?
Send them flowers!
How to get new followers?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn#Lidl Experiment
Which Experiments?
Abuse your twitter power... and boost it from 500 to 10000 packages!
If a brand promises you food in return for a hashtag?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
Bonus: keywords chosen by the audience in real-time!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynPrivacy is for Losers!
What about Social Media?
Only physical privacy remains... or let’s hope so!
There is no digital privacy?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
You put your life online?
Once you leave high school, your privacy ends!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Telecom data Fail!
All huge telecom operators are selling your data to marketeers as a service!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Exif data Fail?
Most of public pictures still contain geolocation data!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Facebook Tagging Fail?
If you like it or not, but you will be tagged by your friends eventually!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
People share everything?
Even when they had sex!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
If we can’t stop it?
We use it in our benefit!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
My life is public?
I share everything on my Social Media Timeline!
Privacy is for Losers!
What about Social Media?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynFrom Zero… (Cowboy Cain / Robin Hood)
What about Social Media?
Act like a real cowboy, buy them...Become a Robin Hood, bribe them!
Where to start?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn...To Hero (Social Media Evangelist)
What about Social Media?
Shock, Impress, Inspire, Engage... and Convince! Claim your respect!
But you can’t buy respect?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Use the right tools on the right time!
SocMed Conversation Management is a full time job?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Step 1: Look for a Trending Topic and Tweet about it!
Nerd Alert: “How to get 25+ followers in your car?”
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Step 2: Follow a few talking about the topic!
Nerd Alert: “How to get 25+ followers in your car?”
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Step 3: you have your followers,
but watch the road!
Nerd Alert: “How to get 25+ followers in your car?”
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Advertising formats as we know them are blind spots...People no longer click on it!
Banner Ads on websites are dead?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Media Agencies need an extra revenue stream!
CPM Ad prices are dropping - Where's the money?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
No longer viable business and too low margin (<15%) !
Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Product Placement on The Social Timeline!
Agencies need to come up with something new?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Agencies will become Social Media Content BrokersThe new website: Social Media Profiles and Fan Pages!
Agencies also have to find new publishers?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynNeed Eyeballs! New publishers needed!
What about Product Placement?
Everyone will be a publisher?
You just need a lot of eyeballs!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Everyone knows Product Placement on TV?
Nobody realises product placementis possible on Social Media!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Product Placement has been done before?
by Kim Kardashian and Paris Hilton!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Right column are the ads?
Left column is authenticity!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Marketing in 2013 will be?
About contributors!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Marketing in 2013 will be?
About influencers!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Marketing in 2013 will be?
About ambassadors!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Brands will spend less money in "classic" ads?
They will go for advertorials:opinion & thought leadership, the ambassadors!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
What are the pros of #SocMedPP?
- Authenticity- Same message, different package- Tone of Voice- Peers trustworthy- Relevance- Subtlety (non commercial power)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
What are the cons of #SocMedPP?
- Credibility risk for the brand & wrong association- Liability- Authenticity fail (if you don't believe it, don't post it!)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- The Old Marketing 2.0!- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
My presentation is almost finished... time to go to bed... in my sponsored Hotel?
Step 1: you look at booking.com for the best review!
How @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 2: you give a call to the 2nd best hotelfor their best price!
You ask for the Marketing Respresentative ... and ask for a discount in return for visibility!
How @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 3: you email the 2nd best hotel to explain the#SocMedPP-deal and ask for confirmation!
And forward the discounted offer to your preferred hotel!
How @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 4: tweet your next meeting you will be a little later
And get a confirmation of the preferred hotel you can stay for free because you used their competition as leverage!
How @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 5: deliver & give the brand their promised exposure!
This is how to get your suite for free in 15 minutes!
How @ransbottyn is using it!
What about Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
Before we finish...What about a last Sales Pitch?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@Efteling? Product Placement?
Title TextTitle Text
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@Efteling? Product Placement?
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynShoot!
Q&A?
@ransbottynfb.com/ransbottynfb.com/CainRansbottyninstagram.com/ransbottynlinkedin.com/in/ransbottyn
blog.ransbottyn.comabout.me/ransbottyn
storify.com/ransbottynslideshare.net/ransbottyn
foursquare.com/ransbottyn
I need the followers, so contact me!