Social Media Product
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Transcript of Social Media Product
MILESTONE CONFIDENTIAL
Social Media Optimization Strategies
What is Social Media?
Social Media is empowering the voice of the world through sharing information online
The Use of Social Media
What is the purpose?
● Easily connect with people through various online outlets (different types of online media)
● Bring Targeted Traffic to your website
● Increase online buzz about yourself – Reputation Management
Social Media Dominates the Golden Triangle
How it works…
Social Media dominates the Golden Triangle. The top organic results shown below are from social media sites.
Impact of Social Media
This data is showing exactly when consumers are looking for this information. The majority are doing social media research during early shopping research or when trying to decide between a few different products. -emarketer.com 2008
Social Media Plan
Social Media Process
Tracking Social Media Plan Success
Number of Reviews / Comments / Posts
Number of Views / Subscribers / Friends
Urchin Referral Logs. Analyze log files to see the actual terms people search to reach your website
Ranking for Keywords
SERP Visibility
Third Party Tracking Tools (TrackUR.com, Google Alerts, etc.)
Example of Tracking Tool: TrackUR.com
With Trackur you can setup searches and automatically monitor the web for keywords that are important to you. This report shows websites and blog posts that mention “grand velas resort puerto vallarta”.
Results from TrackUR.com
This is an example of a personal blog that mentioned “Grand Velas Puerto Vallarta”
Where Social Media Plan Works Best !
Social media will work when the hotel or company is either located in a destination or has something unique to offer.
Social media requires a time commitment and energy from the client
It does not work if client is not involved in the process
It’s not the same “campaign” for everyone – it has to be specialized for each client
Establish Clear Online Strategy
Make Sure You Are Maximizing Online Marketing Strategies
• SEO- Search Engine Optimization
• PPC- Pay Per Click
Utilize Web 2.0 Strategies Early to Gain Advantage
User Generated Ratings
Blogs
Videos
Social Networking
Photo Sharing
Social Bookmarking
Articles and PR
Conclusion