Social Media & Advocacy

Highlighting SmokeFree Wisconsin’s Experiences

Carrie OttoGrassroots Manager

Evolution of CommunicationTelegraph to snail mail to telephone to

radio to television to…

…Changing how we communicate and how often we communicate

Why use social media?

More people spend more time online than watching TV

Build community of supporters – who will pass your messages along

Educate public on your issueReach new audiences

Why use social media?

Receive immediate feedbackEngage in two-way communication

with supporters OR opponentsCost-effectiveQuick and easyNew opportunities for fundraising

Lessons LearnedErich N. Pitcher

Policy & Grassroots SpecialistSmokeFree Wisconsin

Social Media at

SmokeFree Wisconsin

Decision-making process

Continue using traditional outreach strategies?

Develop complete online social media presence?

Blogger

Quick Facts:Started in 2007

463 Posts98 subscribed readers

1 main contributorsmokefreewisconsin.blogspot.com

Facebook

Quick Facts:SmokeFree Wisconsin Fan Page: 8,274 Fans

Holding Our Breath Campaign Fan Page: 2,743 Fans

Support SmokeFree Wisconsin Cause: 266 Members

Twitter

Quick Facts:350 Followers209 We follow

367 TweetsStarted in 2009