Social Media Marketing for Realtors: A Case Study

SOCIAL MEDIAMARKETING

FOR REALTORSA Case Study

WWW .SHAWNABAILEY .COM

In February of 2017, Realtor X from

Vancouver, British Columbia came to us to

help with her social media footprint.

While she had some social media posting

experience, she confessed that her general

understanding of this type of marketing was

lacking and was looking for a small business

to take-the-lead to increase her presence on

Facebook and Instagram.

OVERVIEW


PRIOR TO SERVICESFor the past year, Realtor X was posting

listings, open houses, and recent sales.

In addition to a Twitter and LinkedIn

Account, she had an Instagram account

that she divided between business and

personal and a Facebook page dedicated

solely to her business.



Data from Sprout Social

PRIOR TO SERVICES : RESULTS


Data from Sprout Social

WITHIN A WEEK OF SERVICES : RESULTS


THE COMPARISON

Posts to all social media channels 3x

during the week,

All posts contained a

specifically-tailored graphic with

Realtor's logo & contact information,

Influencers within the specific city were

tagged to increase visibility, and

Hashtags were researched, tested, and

revised as needed to ensure posts were

found.

WHAT WE DID

WITHIN THE

FIRST WEEK


Like this slide? Be sure to clip & share

THE DISCUSSION: Beyond Listings

Many Realtors are failing to utilize their social media channels to promote themselves as industry- and thought-leaders. Whether it's a lack of time or knowledge, they are limiting their posts to listings and recent sales.

While advertising open houses and inventory on social platforms is important, such postings often receive little engagement, and do little to increase new followers to a channel.



THE DISCUSSION: Showcase VarietySocial Media Marketers know that the best way to increase both followers & engagement is to deliver a variety of content on each network. The Real Estate Industry is extremely competitive, and Agents need to keep both feet in the game at all times.

Using Social Media at least 3x per week to showcase industry-related news, local events, viral house-and-home content, and eye-popping graphics that lead readers back to your website is essential in order to stay ahead of the competition.

Like this slide? Be sure to clip & share

DEVELOPING, MAINTAINING, & INCREASING YOUR MARKETING GOALS ARE OUR FIRST PRIORITY.

IF YOU AREN'T GETTING THE SOCIAL ENGAGEMENT YOU WANT, ASK HOW WE CAN HELP.

WORK WITH US! PACKAGES FOR REALTORS START AT ONLY $199 CAD PER MONTH


WHAT'S NEXT?

VISIT US ATwww.shawnabailey.com


NABAILEY .COM

Social Media Marketing for Realtors: A Case Study

Real Estate

Transcript of Social Media Marketing for Realtors: A Case Study