MAR Presentation 10.2010: Social Media for Realtors
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Transcript of MAR Presentation 10.2010: Social Media for Realtors
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SOCIAL MEDIA FOR REALTORSActionable, Results Oriented, Time Saving Techniques
Presented by: David Friedman
President, Founder
Boston Logic Technology Partners
T: 617.266.9166www.bostonlogic.co
m
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T: 617.266.9166www.bostonlogic.com
READY SET GO
1. Where are we?2. New Paradigms3. Strategies4. Social Media Tips5. Automation6. Q & A
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T: 617.266.9166www.bostonlogic.com
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T: 617.266.9166www.bostonlogic.com
94% use the internet in the home buying process
2/3 of home buyers used the internet to search homes first
90% of sellers listed their homes on the internet
STATS FOR THE REAL ESTATE MARKET
Profile of Home Buyers and Sellers 2009
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THE OUTBOUND MESSAGE HAS BEEN REPLACED BY A CONVERSATION
Sociology and technology
Fosters Dialogue Fosters relationships Internal Syndication User generated content Cheap
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T: 617.266.9166www.bostonlogic.com
“Social Media is Like a Cocktail Party: Listen Then Respond”
Photo Credit: The Dana Files
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T: 617.266.9166www.bostonlogic.com
CONTENT IS KING!
Technology is highly accessible
Strategy is extremely important but a small piece of the effort.
Repurposing and Syndication
Rich content
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RENTING VS OWNING
Traditional Media Spot TV Radio Pay Per Click Web banners Outdoor Print
Search Engine Optimization Social Media
Renting Owning
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MANY MEDIA
Website eNewsletters Blogs RSS Facebook Twitter Linked-In Digg Reddit
Your audience can consume your message through many sources
Repurposing and syndication of content
RSSReally Simple Syndication
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T: 617.266.9166www.bostonlogic.com
DON’T PROMOTE, EDUCATE!
Balance Self-Promotion + Value Contribution
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T: 617.266.9166www.bostonlogic.com
ACTIONABLE STEPS YOU CAN TAKE
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T: 617.266.9166www.bostonlogic.com
BLOGS ARE THE HEART OF SOCIAL MEDIA
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BLOGGING AND B2C AND B2B LEADS
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T: 617.266.9166www.bostonlogic.com
BUT I DON’T HAVE THE TIME!
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T: 617.266.9166www.bostonlogic.com
SECRET: YOU ALREADY DO THIS
Every time You update a listing in MLS, update your social media profiles automatically via RSS.
Questions answered for clients Market Reports Newsletter content Information about listings Market Information
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T: 617.266.9166www.bostonlogic.com
BostonLogic.com Facebook.com/BostonLogic LinkedIn.com/in/DavidGFriedman Twitter.com/BostonLogic Google.com/profiles/YourName
Protect Your Online Brand
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T: 617.266.9166www.bostonlogic.com
1. Control your page
2. Pictures3. Status4. Feed content5. Attract followers6. Join groups7. Post Events
500 Million Users
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T: 617.266.9166www.bostonlogic.com
SEARCH FORMS ON FACEBOOK
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T: 617.266.9166www.bostonlogic.com
SEND TO FACEBOOK
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T: 617.266.9166www.bostonlogic.com
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T: 617.266.9166www.bostonlogic.com
SEND TO TWITTER
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T: 617.266.9166www.bostonlogic.com
SOCIAL NETWORK SHARING-DO’S & DON'TS
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T: 617.266.9166www.bostonlogic.com
CAREFUL WHAT YOU SAY:
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T: 617.266.9166www.bostonlogic.com
LINKED IN
1. Custom URL
2. Avatar
3. Profile
4. Recommendations
5. LinkedIn answers
6. Groups
7. Networking
8. Promotion80,000,00
0 Users
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T: 617.266.9166www.bostonlogic.com
SYNDICATION
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QUESTIONS???
Need Help? And/or to download this presentation: Visit our blogs: www.RealEstateSEO1.com &
www.BostonLogic.com/blog
Upcoming LogicClassroom Session: Tuesday, November 9th • Twitter
David [email protected] 617.266.9166