Intro to Social Media, Social Media Tools, Social Media Campaign
Social Media Intro
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Presentation from an intro to Social Media I am doing with a Scottish SME soon. They have requested practical work around Facebook and Twitter.
Transcript of Social Media Intro
![Page 2: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/2.jpg)
![Page 3: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/3.jpg)
Social Media
Listening
Product Research
EngagementAwareness
Sales
What Does It Offer Us?
![Page 4: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/4.jpg)
Mix It Up...
Sales???
Serve
EngageListen
![Page 5: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/5.jpg)
Golden Rules of Social Media
Get the right people involved
Do the groundwork
Have a Strategy
Create an Engagement Policy
Start slowly!!!
![Page 6: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/6.jpg)
Golden Rules of Social Media
Be creative & innovative
Be transparent
Build relationships
Stay relevant
Get the mix right
![Page 7: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/7.jpg)
Know your Tools - Twitter
Short &
Sharp
Drive Traffic & Track
Share Info
Serve &
RewardTwitter
![Page 8: Social Media Intro](https://reader036.fdocuments.us/reader036/viewer/2022062405/5558430cd8b42acb078b518f/html5/thumbnails/8.jpg)
Know your Tools - Facebook
Rich Conten
t
Low Frequency
Higher Scope Web Integra
tionFacebook