Social Media intro - 2011

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social media a wise investment

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Transcript of Social Media intro - 2011

Page 1: Social Media intro - 2011

social media

a wise investment

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Why should I?· Business reasons· Engagement ladder· Talk vs. Listen

· Who’s on Social Media?

The big 3· Linkedin· Twitter· Facebook

Content

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why should I?

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Cost of entry is minimal (not free)· Money vs. Time

Drives traffic to their home baseMonitorBest practicesLead generationThought leadershipCustomer service

Why do businesses use social media?

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Socionomics

It’s not whether we do social media that matters; it’s HOW?

Eric Qualman, Author (Socionomics)

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ENGAGEMENT LADDER

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Creators24%

Conversationalists33%

Critics37%

Collectors20%

Joiners59%

Spectators70%

Inactives17%

Talk

Listen

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Listen· Get to know the people,

and know what they’re talking about

· Learn best practices· Be “in the know” and get

to know the trends

Talk· Share insight, knowledge

– thought leadership· Introduce yourself – show

some personality· Build trust

Listen vs. Talk

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Seek first to understand, then to be understood…Stephen Covey, Author (The 7 Habits of Highly Effective People)

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Creators24%

Conversationalists33%

Critics37%

Collectors20%

Joiners59%

Spectators70%

Inactives17%

If they talk…

…you listen

If they listen… they are looking for info

…you provide relevant, timely information

YOU

YOU

R A

UD

IEN

CE

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CAUTION

PERSO

NAL

PRO

FESSION

A

L

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What not to do...

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OK, GOT IT. BUT WHO’S ON SOCIAL MEDIA?

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the big 3

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big 3

Facebook

• 400M+ profiles

• 35M status updates

• avg user = 130 friends

• 55min usage a day

• move to mobile: 100M

mobile users

Twitter

• 75M+ profiles

• 50M tweets

• mobile growth = 347% year over year

• 55% women

• 45% men

LinkedIn

• 101M worldwide

• 16% hightech

• 13% finance

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thank youJudi Samuels

questions?

2023-04-10proprietary & confidential – Maritz Canada Inc.

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