Social Media For The Public Sector - Social Media intro
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Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference. Social Media: An insight. Engaging and Sharing #SM4PS
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Transcript of Social Media For The Public Sector - Social Media intro
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Social Media: An insight.
Engaging and Sharing#SM4PS
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Here today…
• Networking Opportunities• Remote Participation• Online Engagement• Media Sharing• Knowledge Gathering• Community Development
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
What is important?
• Networking• Participation• Engagement• Sharing• Gathering• Development
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Filtering
connectednottssm4ps
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Collecting
getambition
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Engaging
connectednotts
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Documenting
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Sharing
connectednotts
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Foundation Thinking
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Overview
• Defining Social Media.• What can it do?• Self Reflection• Putting it in to context• The Future• Making in work
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Global PhenomenonTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Productivity on the move
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Mobile FuturesUK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).
An increase from last year of 249% in the UK and 156% in the US
Nielsen report “Global Faces and Networked Places.”
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Social Technology
Technology including old technologies suchas the postal system and other means of interpersonal communication which predate telephones, computer networks or
social networking tools.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Web 2.0
Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Social MediaThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, forums.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Web 2.0 Landscape
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Integrated Web Services
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Platforms, Tools & Services
• Collaboration• Productivity• Transparency• Communication• Innovation• Stability
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Foundation Thinking
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
7 Roads of Social Media1. Locate your audience? 2. Provide customer service? 3. Maintain Engagement? 4. Increase your knowledge? 5. Align with your sector? 6. Establish your authority as an expert?7. Do business more productively?
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
3 Defining Concepts
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Social Media?
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Media that is social
In the waiting room
www.hannanprint.com.au
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Old Media meets New Media
• Magazines• Papers• Fliers• Posters• Business Cards• Buses• Signs• T-Shirts
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Print on Demand
ISSUU
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Be social with your media
• Community Notices• Polls• Forums• News• Events• Contacts
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Networking
Social & Business
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
How do you network?
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Information from crunchbase
More than 40 million status updates each day
50% of our active users log on to Facebook in any given day Official statistic from Facebook
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Facebook• Status Updates• Groups / Fan Pages• Events• Forum discussions• Notice Boards / Wall• Photos & Video• 3rd Party Applications
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Groups & Fan Pages
October 20092,822 members
November 20093,205 members
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Twitter• Twitter was launched in July 2006 • Dec 07 – 08 Twitter grew from 500,000
to over 4 million users• Jan 09 to Jun 09 Twitter grew from 6 million
to 23 million
Information from crunchbase
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Is any body out there?
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
UK Local Councils
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Time• Email updates• Text updates• Voice to Text• Task Management• Cascading Updates• User Generated Content
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Voice to Text
0845 040 6699DEMO
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Foundation Thinking
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
User Generated Content
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
My Police
• www.mypolice.org
Mypolice is the winning idea of social innovation camp and is an online feedback tool for the police
SOCIAL INNOVATION CAMP is an experiment in using social technology for social change
MyPolice is a tool for members of the public to give feedback, express thanks or tell their story about their experiences with the police and offer suggestions for improvements.
It’s Patient Opinion for the police service.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
My Police
http://twitter.com/mypolice
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
My Police
• Wordpress• Twitter• Flickr• RSS
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Patient Opinion
• Experience• Positive• Negative• Advice• Help• Reassure
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Utopia Arts
Encouraging participation
Helping people to determine change in their communities and make themselves heard on issues affecting them on the way in which services are conceived and delivered.
Utopia's work is about empowering people.
http://bit.ly/6JLeEs
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Why such resistance?
• Conceptual– It’s a distraction
• Risk Management– It’s dangerous
• Fear Factor
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Social Media at Work
• Social Media is seen as distracting, invasive and threatening.
• Social Networking is a horizontal dynamic.
• Web 2.0 tools have no respect for organisational boundaries, hierarchies or job titles.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Changing Perspective
The implication on power relationships moving from vertical hierarchies to horizontal networks.
Managing a top down hierarchy takes management to control, horizontal networks need leadership.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Why change?
http://bit.ly/491YiA
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Collaboration & Cost Cutting
• How much money could your organisation save by halving meetings or reducing their length?
Source: Throwing Sheep in the Board Room (Enterprise 2.0 Chapter 14) isbn 978-0-470-74014-9Website: www.throwingsheep.comBook preview: http://bit.ly/3qawki Video promotion: http://bit.ly/491YiA
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Making it Work
Make the web part of your process.
Schedule social media time
Start small.
Pick your platforms.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Strong Foundations
• Opinions & discussions need listening to. • Networks need nurturing.• Sharing needs encouraging. • News need broadcasting.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Foundation Thinking
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Who are you listening to?
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Who are you talking to?
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
Thank You
connectednotts
#SM4PS
Resources
www.slideshare.net/pcmcreative
Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
