L2 Social Media Intro

OMI Level 2: Social MediaIntegration and Execution

Hallie Janssen, Vice President, Anvil Media, Inc.

503.595.6050 x221

[email protected]

@hallie_janssen

© 2009 Online Marketing Institute

Instructor & Anvil Media, Inc.

The Program Modules


Foundation

Forums: Google Groups

Networking: LinkedIn, Facebook

Blogs: WordPress, Typepad

RSS: Bloglines, Newsgator

Media Sharing: Flickr, YouTube

Bookmarking: Delicious

Expert Communities: Yahoo! Answers

Wiki: Wikipedia, AboutUs

Microblogging: Twitter


Strategies

Brand AwarenessBrand Awareness

Lead GenerationLead Generation

Consumer InsightConsumer Insight

SalesSales

Customer EngagementCustomer Engagement


Implementation

Customize via FBML Set landing page on Facebook Set landing page off Facebook Wildfire and Involver Add all relevant business info


Employee Engagement Guidelines

• Be transparent• Be judicious• Write what you know• Perception is reality• It’s a conversation• Add value• It’s a responsibility• Create some excitement• Be a leader• Acknowledge mistakes• Pause and then send

Bonus GuidelinesBe timelyBe relevantBe informativeBe entertaining

5. Be A Thought Leader

Follow industry gurus via RSS

Act as a content aggregator & filter

Add a layer of commentary to news

Network: attend industry events

Engage in expert networks

Get on speaking circuit and syndicate articles

Leverage writing & speaking for book deal

Retire early on product royalties


Custom Filter in Google Analytics

OMI Level 2: Social MediaIntegration and Execution

Hallie Janssen, Vice President, Anvil Media, Inc.

503.595.6050 x221

[email protected]

@hallie_janssen

L2 Social Media Intro

Technology

Transcript of L2 Social Media Intro