Social Media Ins and Outs Seminar
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This is the slide deck from the Social Media Seminar held in Quincy, MA on Thursday, June 30, 2011.
Transcript of Social Media Ins and Outs Seminar
Social Media
It is everywhere
Social Media
It is everywhere
Why does it matter
Social Media
It is everywhere
Why does it matter
How do you connect
Social Media
It is everywhere
Why does it matter
How do you connect
Making it all work . . .
It’s a Revolution
Conversations have been multiplied billions of times over
Information travels at the speed of thought
Everything has been accelerated
Business owners are overwhelmed
Make sense of it all
Kate Dobens
Henry O’Loughlin
Zlatko Adilovic
Mark Forrester
Fundamentals
It’s still all about you and
your customer
Fundamentals
• Know, like and trust
• Social media is the great facilitator – or social lubricant that can get the right conversations started with the right people
You NEVER get
a second chance to make
a great
first impression -Ann Stephens
Is your “front door” attracting traffic?
What makes a Good Website
Front EndMiddle End and Back End ProgrammingBrowser and OS CompatibilitySearch Engine Optimization (SEO)Mobile Device Compatibility Social Media Integration/Blog
Marketing Has Taken a 180°
Marketing has changed from chasing leadsTo attracting leads
From Outbound to Inbound
Traditional Media
• Pay to play
• One to many
• Company holds the power
• Disruptive
Outbound
Outbound
• Pay to play
• One to many
• Company holds the power
• Disruptive
Traditional Media
Traditional Media
Inbound
• Sustainable
• Many to many
• Consumer holds the power
• Choice
New Media
Outbound InboundTraditional Media New media: social & search
Need money to succeed Need expertise to succeed
Consumers are interrupted Consumers choose
Has an end date Lasts forever
Effective for big brands Effective for small businesses
=A TV commercial stops running but a Youtube
video lasts forever
A Newspaper ad stops running, but a blog post lasts forever
Customers now find YOU
Benefits of Social Media
Blog
Blog
Blog
Blog
Blog
Blog
What it isn’t
What it is1. Sloppy writing
2. People ranting
3. For techies
4. Personal diary
1. Target searches for Google
2. Showcase expertise
3. Start social discussions
4. Capture leads
Blog
What to do1. Gather up all of your content
2. Use
3. Host the blog on your website
4. Start writing what people want to read
5. Write compelling titles
How it Works• On your website
• Off your website
What you can do Today
• Check your website title
• Claim your Google Profile
Personal Profile
• Connect with friends
• Share media
• Follow favorite brands
• Create your own
personal news feed
Business Fan Page
Like, comment, and click
What you can do Today
• Set up your page
• Invite your friends to join
• Post short questions and blog posts
• Integrate with your website and blogShare Like Visit Interact
• Download 20pg Facebook tips report – roominatemarketing.com
What is it?
• Personalize the news, connect with people,
distribute your content
What is it?
• Tweet
• Followers • Following
• Retweet
• Personalize the news, connect with people,
distribute your content
Personal Profile• Upload a picture
• Fill in your full profile
• Create a blog feed
• Who’s viewed you • How you’re connected
Group• Centered around industry keyword
• Place to share resources and blogs
Blog
• Drive traffic back to
your website and blog
BlogCall to action
Sales Funnel
(Image from Hubspot Blog)
View on Youtube: http://youtu.be/eZHuZbTw13Q
Keyword: Power Plumbing Yoularoid
View on Youtube: http://youtu.be/7PwSFOLfcoU
Keyword: Dennis Calcagno Yoularoid
