The ins and outs of Instagram!

Instagram is an online photo-sharing, video-sharing and

social networking service that enables its users to

take pictures and videos, apply digital filters to them,

and share them on a variety of social networking

services, such as Facebook, Twitter,

Tumblr and Flickr..

© Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.

Instagram began in 2010 as a photo sharing app with 80

Initial users created by entrepreneurs Kevin Systrom

and Mike Krieger.

The first ever Instagram photo was uploaded in October 2010.

By December 2010, Instagram already had a whopping 1 million

registered users.


By July 2012, 100 million photos had already been shared on

the platform.

In April 2012, Instagram for Android was unveiled. and the co founders of Instagram

agreed to a buy-out from Facebook valued at an

estimated $1 billion.


100 MIILLION

40 MILLION

8500 LIKES

1000 COMMENTS

MONTHLY ACTIVE USERS

PHOTOS PER DAY

PER SECOND

PER SECOND


Originally a purely photo-sharing service, Instagram

incorporated video sharing in June 2013, allowing users

to record and share videos lasting for up to

15 seconds.


This venture has been seen by some as Facebook’s

attempt at competing with Twitter’s Vine video-sharing

application.


With Instagram gaining one new user every second it

makes sense to activate your business/ brand on this

platform!


STEP ONE download it

Download the Instagram app in the App Store on an iOS device (iPhone, iPod, iPad), or in Google Play for an Android device

STEP two register it

After successful installation you will be shown this screen. Click on register


STEP three create your profile

Next, fill in your account details. Your Username will be visible and is how people will search for you.

Profile tips NB stuff for brands!

This is the best place to leave a first impression! If it’s a business account you are creating, be sure it reflects your organisation.

Leave a link to your Facebook page, Twitter page or website - it may lead to more followers on your other platforms too!


STEP four add some friends/ follow people

Now you will get to invite your FB friends, contacts or follow some highly recommended people. Press ‘done’

STEP five go hunting!

Search for people already talking about your business or your field. Find people in your city (#Jozi) or people that share your interest (#shoes). These are your potential customers. Find them, follow them and engage with them! © Artifact Advertising 2013. This presentation is the property of Artifact Advertising Pty Ltd. A copy is available on request.

Tag others, talk to others, check in to other

businesses and use your location.

Adding layers to your posts gives people a better feel for who you are. Go and spread

a little Instagram love!

#1: be engaging


Post frequently, but do not bombard your followers

with thousands of pictures! Consistency keeps your

followers engaged..

Depending on the type of business you run, 2-3 posts a day is a good limit!

If you have quality material, share it…just spread it out!

#2: be consistent, but not spammy


The main way of interacting on Instagram is through

hashtags..

But DON’T be the brand that looks desperate for followers.! Posting more than five

hashtags a day is a little excessive.. Let’s show you what we mean...

#3: maximise your hashtags


Everyone loves to browse products, so let your

followers do some window-shopping!

Show off a collection of the products you offer, share a photo of a new or lesser-

known product or zoom in on a product and engage your Instagram followers by

asking them to guess what it is.

#4: show off your product


Humanize your brand by using Instagram to introduce

your fans to the people who make your company

what it is. It’s a great way to show your brand

personality.

Alternatively, highlight the brand’s charitable side to help enhance its

brand image. For example: Levi’s gives employees a day off once a year to focus on

giving back to their local community.

#5: introduce your employees


Going to a trade-show or sponsoring an event? Use

that as an opportunity to take your Instagram

followers with you wherever you’re going.

Backstage or ‘inside scoop’ photos will also help yours fans

feel Like they are getting something a

little extra than the rest of the world!

#6: take your fans with you


Sharing user-generated content gives your brand's page

a sense of authenticity and builds trust with your

followers.

Post pictures of fans using your products onto your page – this makes consumers feel

special and they will also want to share this with their friends. Just make sure you

credit their photo!

#7: share positive content


Rather than posting highly-Photoshopped images of your

product, keep your content authentic.

Remember that your brand is often more than

just a product – show your fans what else goes Into

the manifestationof your brand!

#8: CREATE AUTHENTIC CONTENT


If your brand doesn't have backstage content or

fantastic scenery to leverage, work with your

product in creative ways.

#9: get creative with simple products


http://www.instagram.com/fresheffects

#9: collaborate

Don’t forget that user generated content can also

help your brand get out there. Appeal to people’s

vanity!

Take the opportunity to hold themed Instagram photo

contests to generate engagement.


J’Espere Que Tu Vas Bien

Crowdsourced Movie-Poster Campaign

The French Canadian experimental film (whose title translates as “I hope you’re well”) worked with Instagrammers to create 87 posters to promote the Film.

The movie, which runs for 87 minutes, used the Instagram shots from iphoneographers who walked the city for the same 87 minutes, visiting locations used in the film and snapped filtered shots on their phones.


http://www.postano.com/blog/wp-content/uploads/2012/08/Jespere_que_tu_vas_bien.jpg

Giorgio Armani

Frames of Life Campaign

Giorgio Armani asked followers to upload a picture of themselves wearing sunglasses. Upon visiting the Frames of Life site, Instagram pics of their latest collection were included in the roll.

All users needed to do was upload a pic of them and their fave sunnies with the hashtag #FramesOfLife.


http://www.postano.com/blog/wp-content/uploads/2012/08/Armini.jpg

Ford

Fiestagram Campaign

Ford focused on using visual imagery to power the marketing for their car, the Ford Fiesta, by asking fans to upload photos in different categories inspired by the car’s technologies and features. Each week, Ford communicated a hashtag associated with the challenge. The brand then pulled the hashtagged photos into a tab on their Facebook page.


http://www.postano.com/blog/wp-content/uploads/2012/08/Ford.jpg

So what’s next for Instagram, you ask?

Well, under Facebook’s knowledgeable guidance,

Instagram has announced that they are preparing

to Introduce advertising on Instagram and that the

service should be ready to sell ads within the next year.


There's also no word yet about what ads on

Instagram would look like, but rumours are that the

team could possibly go after placement in the app's

‘discover’ page and ‘search’ feature.

Brands are also interested in linking pictures of products to their

websites.


The ins and outs of Instagram!

Technology

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