Social Media in Higher Education
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Social Media in Higher Education @ManuelSintubin @TimSmitsTim
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Presentation for the EUVIRNA: European Training Network on (+)RNA Virus Replication and Antiviral Drug Development on the 4th February 2014. Presentation by professor Manuel Sintubin (with the input of professor Tim Smits).
Transcript of Social Media in Higher Education
Social Media in Higher Education
@ManuelSintubin@TimSmitsTim
WHEN I WAS A PHD STUDENT …
DECISION FACTORS - - CHOICES
PersonalityMotivationResearch UnitDiscipline“Legal” IssuesTime
FacebookLinkedInTwitterYammerGoogle+ResearchGateAcademiaGoogleScholarSlidesharePinterestTumblrYoutubeWordpressBlogger
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
Most social media need a momentum, so investment should be substantial
Possible work-around: Invest in an institutional account (research
unit; third party) while still being invididually identifiable
Create an account and redirect to more active media (to claim an accountname; not always a wise option)
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
mensenkennis.be
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
http://theeconomyofmeaning.com/
TIME – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
BENEFIT – YOUR SOCIAL MEDIA RETURN ON INVESTMENT?
You have FOUR potential goals: Research Education Public service Career
Serve multiple goals, increasing the return
Direct the return to yourself (but be loyal to your current employer, cf. in a publication)
early career scientists
WHICH SOCIAL MEDIA?
Many social media potentially serve multiple goals; Much depends on how you use them
Research Education Public Service Career
Facebook Twitter LinkedIn Google+ Youtube WordpressBlogger
Pinterest Google ScholarResearchGateAcademia
Slideshare
Search Engine Optimization – Public Relations – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?
www.jmir.org/2011/4/e123/
Eysenbach, G. 2011. Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact. J Med Internet Res
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
Education Increased student involvement; insights & social
media contacts as bonus material
CAN THE RETURN ACTUALLY BE POSITIVE?
CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
Education Increased student involvement; insights & social
media contacts as bonus material
Public Service Outreach; valorization
CAN THE RETURN ACTUALLY BE POSITIVE?
taptoe.wordpress.com
EOSweetlogs.scilogs.be
EOSweetlogs.scilogs.be
CAN THE RETURN ACTUALLY BE POSITIVE?SEO – PR – content marketing for employer (& you)
Research Direct peer-to-peer feedback; launching ideas –
cooperation; networking outside conferences; 24/7 pitching; more citations !
Education Increased student involvement; insights & social
media contacts as bonus material
Public Service Outreach; valorization
Career Portfolio (extra & intra-academic); network
A BLOGGING & TWEETING PHD STUDENT
BLOGGING & TWITTER: THE A-RECIPROCAL ADVANTAGEOpinion – Research - Education
TWITTER – MICROBLOGGING
TWITTER - OPINION
TWITTER - EDUCATION
http://www.slideshare.net/timsmitstim/twitter-use-in-higher-education https://storify.com/TimSmitsTim/strategy-papers-kuladv-2013
TWITTER - RESEARCH
TAKE-HOME-MESSAGE
Choose wisely No need to include every social medium or to invest equally in all chosen
Build an identityProduce identifiable contentCross-reference your accounts
FROM BIBLIOMETRICS …
FROM BIBLIOMETRICS TO ALTMETRICS
LINKS …
General http://simplysociology.wordpress.com/2013/02/04/social-media-for-academia-some-things-i-have-learnt/http://www.nadinemuller.org.uk/musings/academia-and-social-media/Identityhttp://mashable.com/2013/10/03/social-media-profile-photos/http://www.lannoo.be/altijd-naakt Twitterhttp://www.theguardian.com/higher-education-network/blog/2013/feb/05/academic-twitter-technology-social-media-universitieshttp://savageminds.org/2013/05/08/the-academic-benefits-of-twitter/http://blog.smu.edu/cte/2013/11/12/twitter-for-academics/http://blogs.plos.org/mindthebrain/2013/12/09/advice-to-junior-academics-on-how-to-get-involved-with-twitter/http://deevybee.blogspot.be/2011/06/gentle-introduction-to-twitter-for.htmlBlogginghttp://deevybee.blogspot.com.au/2013/12/the-impact-of-blogging-on-reputation.htmlhttp://nearemmaus.com/2013/09/06/5-reasons-students-shouldnt-blog-1-public-reputation/http://hadibeenareviewer.wordpress.com/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/https://pubpeer.com/http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/30/three-strikes-and-a-blog-hartley/http://deevybee.blogspot.co.uk/2013/03/blogging-as-post-publication-peer.html
