2009 Trends in Recruiting & Recruiting Smarter with LinkedIn

Surveyed 262 HR professionals

Online survey Using the LinkedIn Research Network Respondents:

Corporate recruiters or Corporate HR (no staffing agencies) All Manager level (58%) or above (42%) 262 surveyed Companies > 200 employees

June 2009 Hired independent research company to run and analyze survey

Traditional job boards source the largest percentage of hires right now

Q7. Now, looking at 2009, approximately what percentage of your hires will you source through the following services?

But resources are being taken away from job boards and agencies…

Q9. In 2009, what do you plan on spending less time and money on?

… and are being given to other sources including professional and social networks

Q8. To make your recruiting efforts more effective in 2009, what did you decide to spend more time and money on?

Building & nurturing strong talent pool is key

Have done/plan to do

Build and nurture strong talent pool 49%

Prioritize positions to focus on first 41

Train existing team members 38

Prepare hiring managers 37

Learn to use social networking/social media more effectively

36

Invest in employment brand 34

Improve referral program 34

Q27. What have you done or plan on doing to be able to ramp up hiring and be ready for the recovery?

Two-thirds of teams are giving strong priority to efficiency improvements

Q26. What level of priority have you and your team given to achieving significant efficiency improvements during this downturn?

Utilizing social networks seen as the most essential recruiting trend

Q30. What do you consider to be the 3 most essential and long-lasting trends in recruiting?

Utilizing social and professional networks

Upgrading employment branding Reducing spend on staffing firms Boosting referral programs

68%

52%

34% 31%

Most essential and long-lasting trends in recruiting

LinkedIn Talent Advantage Overview

1. Every Individual is Now an Entrepreneur

Job tenure on the decline

Greater global competition / availability of labor

We are all small businesses now

Our name/reputation = our brand

Our online profile = our business listing

Our network = our R&D, marketing department, sales team

2. Every Professional Will Have an Online Profile

The public profile will be professional

Professional accomplishments

Career history, education, associations, certifications, industry geography, passions and skills

Network

Recommendations

Contributions

3. You network = your success

Build networks you can truly rely on

Connect with people you really know, you’re willing to help and who will support & inform you

You network filters & highlights the best information & opportunities

It helps you access the professionals & knowledge you need to stay competitive

“I need to better understand and act on social media advertising”

4. The Change from Information to Insight

5. Increased Global Collaboration

People here in companies < 50 employees?

Fact: there are more smart, informed experts outside your company than there are inside

People here in companies > 5000 employees?

Fact: there are more smart, informed experts outside your company than there are inside

Henk Van Ess in Holland

Consulted LinkedIn Answers on how to extend battery life of iPhone 3G

Chinese battery supplier responded -> transaction

Henk published ‘teaser’ LinkedIn status message

Started receiving orders

Became supplier to Chinese Battery company

Developed “3G Juice” product

Launched a company

Increased Global Collaboration

When every professional is connected

360 Million Professionals

Hiring yesterday

Web Site

Adverts

GraduatesDirect

Outreach

Postings

Referrals

Search

Where’s LinkedIn Today?

LinkedIn is the world’s largest professional network > 55 million professionals

> 170 industries

> 200 countries

> 350,000 collaborative groups

Executives from every Fortune500 company

Billions of connections

Billions of people searches

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

What is changing

A Global professional network where everyone can connect, contact and communicate with everyone else 360 million professionals

Every industry

Every country

Every executive from every Fortune 500 company

The New World of Work

Broaden your base of knowledge

Accelerate solutions to business problems

Global reach

What it does and doesn’t mean

Hiring tomorrow

Web Site

Adverts

GraduatesDirect

Outreach

Postings

Referrals

Search

How you search for one person

How you find teams of people

Target your brand at people who are actively searching

Recruiter

Unrestricted Search Access to the full network- 43 million

people Able to view names and complete profiles Unlimited profile views No need to waste time building your

network

50 InMails per month, per seat Contact any LinkedIn Member directly

using InMails- secure and trusted platform Automatic roll over and guarantee Send bulk InMails to reduce time

Exclusive Productivity & Collaboration Tools Share the dashboard, notes,

projects, searches and templates between the team

Prevent duplicated efforts through visibility to team activity

Set up Search Alerts to be notified of new members that may be of interest

Data Ownership & Compliance All sourcing activity is owned by,

and travels with, the Recruiter license (the company) – not personal accounts

Employer Advertising

Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.

Target professional segments of high quality candidates

Improve candidate perceptionof your brand as an employerof choice

Talent Direct

Identify and reach out to many highly qualified candidates whose profiles best match your criteria with a customized offer, opportunity or message.

Targeted, relevant contact

Convenient and relevant to candidates

Automated talent matching Unique experience

for job seekers Powerful referral hiring

Your job postings work harder and find their way to passive candidates with uniquely effective distribution.

Jobs Network

Relevant, engaging experiences for candidates

Various modules to differentiate your brand Custom message Employee spotlight Recruiters Poll Video Jobs

Present multiple, targeted content modules on your Company Profile page, customized for the exact people you want to reach.

Custom Company Profiles