Social Media How To
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Transcript of Social Media How To
WIFI Password ~ chamber3021
*
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*Google +
*Photo & Video Sharing Sites
*So much more
*
*Facebook has Instagram
*Twitter has Vine
*Google has YouTube
*Pinterest can work with all
*
*Be a Page NOT a Person
*Pick the right classification for you so you are
more relevant in searches
*About section should be an engaging summation
of who you are and what you do
*You can get into more detail with you description
section
*Pick a Facebook URL that you will use across all
social media platforms
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*Profile Picture Square at least 180x180 –
Recognizable branding(Logo), do not change
*Cover Photo 1702x630-Make it represent your
brand and change it often
*Description always lead with your website
*Give as much description as you like, this is your
time to tell them all about you!
*Fill in as much information under “Page Info” as
you can (under edit page or settings)
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*Content vs. Links vs. Photos vs. Videos
*Don’t just post a link and hit post
*Posting with a link – be sure to delete the link
*Photos, be visual!
*DO NOT POST BLURRY PHOTOS
*Tagging people and businesses
*Be sure to tag with the @ symbol in the description or use
the tag feature on the picture
*This Second option rarely works
*Videos receive the most engagement
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*How often to post to gain a following
*Be approachable in your post and personable in
your replies
*Participate in your community, but do not just
share, add your own spin
*Do not be too wordy
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*INSIGHTS!
*They are there, use them
*Times
*Scheduling
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*Be sure to like other pages as your page
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*Twitter is a streaming conversation in 140
characters or less!
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*Your page will not look like this
*Twitter rolled out a new version last week
*Header image 1500x500
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*@Mention: How you mention and tag someone
*#: Hashtag, Used to provide context or for searching
*#WaynesvilleNC or #AVLEat
*RT: Retweet, resending out someone else's tweet
*MT: Modified Tweet, Lets folks know you have taken out a few
words to make it to 140 characters
*DM: Direct Message, when you send a personal message to someone
*Reply: When you respond to another users tweet, be sure to put a
“.” before their handle to make it show up in your feed.
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*Now we need to connect our Facebook and
Twitter Accounts.
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*Hootsuite
*UberSocial
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*Have conversations
*Don’t just Retweet
*Be yourself
*Check your insights
*Keep it to ~ 120 characters
*Favorited tweets
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*Profile Picture 600x600
*Pinterest is extremely visual
*Create boards that represent your business
*Follow other businesses, especially ones that are
relevant to you
*Do you carry seasonal items? Create seasonal boards
*Are you good at arranging the store? Create a How to
Arrange a Retail Space Board, pin your arrangements and
inspiration from others
*To get the most out of Pinterest you must validate your
website
*Let’s Create a Board!
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*Search for yourself
*Search for your products
*Do you carry food products or dinner ware, find
recipes that could work with those products
*It’s OK to delete or update pins that are no
longer relevant
*Let’s Create Your Own Pin!
*
*Pins stay around for a while so you can pin a
few pins once a day or a few times a week to
stay relevant
*Just like any other service respond to questions
and comments in a timely manner
*Tweet your pins
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*Make sure to have all these social media buttons
on your website.
*Schedule 15 minutes every morning to pin, post
and schedule posts.
*Then it becomes easier to respond throughout the
day
*Time Is Of the Essence
*Greet people by their first name
*Download the apps on your phone
*Create the marketing mix that works for you
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Sites to Add to Your Mix
*Google+ (You probably already have one and
don’t know it!)
*YouTube
*Blogging
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