Social Media - How to start
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Transcript of Social Media - How to start
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Harnessing the Power of Social Media
for Business Link August 2009
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social Media is:
• All about sharingo content, opinions, insights, experiences, viewpoints
• It can take the media form ofo text, images, audio and video
• And is likely to be distributed byo blogs, boards, forums, SMS, communities
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
The social media landscape:
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
The 4 (+1) C’s for success:
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
The 4 (+1) C’s for success:
COMMITMENT!
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Why care about it?
• 100,000,000 videos on You Tube
• 200,000,000 blogs
• 1 billion tweets on twitter
• 200,000,000 active global users of Facebook every month
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Consumer influence is a powerful tool to harness:
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
However, be wary of hype!
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
And it can get very confusing!
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Approaching a social strategy:
Who are we talking to?
• Indentify and understand ‘the people’ you want to talk to
How are we going to create meaning and value?
• Find out what products, topics, issues people care about and how they relate to your business offering
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Research the current landscape:
• Where are your audience going?
• What is the current noise is out there about your business and is it positive?
• Who is talking about your topics previously identified?
• How are they talking about it?
• What is the preferred content form?
• Have any key topics been missed or new topics found that present an opportunity?
• What other companies are out there participating in conversations?
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Define what success will look like:
• Traffic to the website
• Engagement & interaction
• Brand awareness
• Return on investment
• Leads• Sales• Email registrations
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Points to consider:
• What assets does the company have to create a communication or conversation?
• Will the assets be short lived and need replacing or do they have long term value?
• What human resource do you have to support a social media strategy?
• What budget is available to support a social media strategy?
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Conversation themes:
Knowledge sharing
Interviews
Product reviews
Latest debates
Top ten - Best tips
Real Life Stories
Interactive games
Interactive quiz’s
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Outreach Mechanisms:
Launch a company blog
Start a forum
Create video content
Online Press Release
Develop a social network profile
Micro - Blogging
Create a Podcast
Blogger Relations
Build a widget or social ap
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social ideas: A Company Blog
Use to:
• create fresh content for the website
• support the SEO strategy
• provides interest and stickiness for site visitors
• give a reason for visitors to return to the site
• encourage trust
• provides basis for conversations in other social communities
• demonstrates expertise
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social ideas: A Company Blog
• Massive increases to blog when promoted correctly
• Gains back links by creating ‘linkworthy’ content
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social ideas: Micro-Blogging
Use:
• to promote your company blog
• as a universe to seed promotions, vouchers and other content
• to test new business ideas with both customers and non-customers
• as a monitoring device to understand what is being said about your company or brand
• as a customer service tool to provide feedback to customers real time through the purchase cycle or answer post sales queries
• to project a more of a personality to the business, to make the brand appear real
• as an announcement tool to keep everyone informed of latest developments
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social ideas: Micro-Blogging
• Full time effort to ‘follow’ others – become authority
• Create own personal profile
• Generate income via recommendations
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social ideas: Social Networks
Use to:
• promote your company blog
• as a universe to seed promotions, vouchers and other content get involved with existing groups relevant to your brand and products
• build long term relationships with existing customers and personalise the company
• as an announcement tool to keep everyone informed of latest developments
• provide good visibility in Google and support a SEO strategy
• meet new people and prospective customers
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Social ideas: Social Networks
• Link your blog / Twitter / Videos to your FB page
• Promot e offers and happenings to your engaged audience
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Our advice - Start slowly and develop strategy over time
Com
pany
Blo
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Mic
ro B
logg
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Com
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Fan
Pag
e
Blo
gger
rel
atio
ns
Con
tent
pro
duct
ion
Grow activity in line with success, available time and confidence.
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
For a free consultation please contact:
Andy Headington
Marketing Director
© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
Thank you for listening!
Any questions?