Considering Social Media? Start With Why

1. Expand Your Online Reach maximizedigitalmedia.com Social Media Mindset for Professionals By Chrissanne Long Maximize Digital Media and Lakeland Business Leaders lkld.co/startwithwhy

2. Expand Your Online Reach maximizedigitalmedia.com Started Marketing System Blueprints, LLC in 2009 with Partner Craig Hosking Merged with Maximize Social Media and Rebranded as Maximize Digital Media in 2014 Chrissanne has a Masters Degree in Internet Marketing from Full Sail University and Craig has experience in online marketing for investment Real Estate Initial business model was servicing non-local businesses with Search Engine Optimization (SEO) and Social Media Marketing, but when we discovered our own WHY, we shifted our focus to meet the needs of our community. Our WHY: To empower and equip our clients with the tools and knowledge they need to succeed online. Small businesses are the backbone of our community. We saw the opportunity to make a difference and transitioned our focus to local, small business who were struggling in the down economy and in need of new marketing strategies. Our passion to help small business also led us to create... lkld.co/startwithwhy

3. Expand Your Online Reach maximizedigitalmedia.com A FREE Facebook Group for Lakeland Professionals, currently representing 1,500 REAL, People in the Lakeland area! We are about connections: Real, authentic relationships. We are about answers: Local solutions to meet local demand. We are about community: Supporting the people of Lakeland. Join @ https://fb.com/groups/GoLBL/ lkld.co/startwithwhy

4. Expand Your Online Reach maximizedigitalmedia.com Do you like to feel marketed to? Do you like commercials? Do you like closing deals? Do you like building relationships? lkld.co/startwithwhy

5. Expand Your Online Reach maximizedigitalmedia.com The more it changes, the more it is the same thing. - Jean-Baptiste Alphonse Karr lkld.co/startwithwhy

6. Expand Your Online Reach maximizedigitalmedia.com How much business gets closed as a result of relationships built on the golf course? How often do business owners, CEOs and bank presidents consider the ROI of the golf course and this traditional networking practice of relationship building? lkld.co/startwithwhy

7. Expand Your Online Reach maximizedigitalmedia.com Advantages of playing golf in business: Find things in common Learn what a prospect cares about Break down barriers Discover character traits of the person (to decide if you want to do business with them) Get to know people on a personal level lkld.co/startwithwhy

8. Expand Your Online Reach maximizedigitalmedia.com Nietsche died in 1900 lkld.co/startwithwhy

9. Expand Your Online Reach maximizedigitalmedia.com http://lkld.co/hoosiers

10. Expand Your Online Reach maximizedigitalmedia.com Simon Sinek - Start With Why: How Great Leaders Inspire Everyone to Take Action We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them. --Simon Sinek Ask yourself: Why am I in business? Why does my business exist? lkld.co/startwithwhy

11. Expand Your Online Reach maximizedigitalmedia.com Your WHY is not the same as what you seek as a result. You want to have 2,000 fans or followers You want to become famous or rich You want to grow your business Your WHY is what drives you and propels you and makes you discover HOW to do WHAT you do. lkld.co/startwithwhy

12. Expand Your Online Reach maximizedigitalmedia.com Why Cash Mobs in Lakeland? Raise awareness for local businesses in the community Generate a social media buzz for the Lakeland small business owners/community Why Lakeland Business Leaders? Facilitate and illustrate for small businesses the power of social media Create a platform to give local businesses a way to connect Other Examples? lkld.co/startwithwhy

13. Expand Your Online Reach maximizedigitalmedia.com lkld.co/startwithwhy

15. Expand Your Online Reach maximizedigitalmedia.com lkld.co/startwithwhy John Howard CEO Coach TEC Savvy CEO

16. Expand Your Online Reach maximizedigitalmedia.com Have a Facebook account? Have 2 Facebook accounts? Have a LinkedIn account? Have a Twitter account? Have a Google+ account? Have a Pinterest account? Have an Instagram account? Have other Social accounts? lkld.co/startwithwhy

17. Expand Your Online Reach maximizedigitalmedia.com

18. Expand Your Online Reach maximizedigitalmedia.com Everyone says I should!!! I need to keep up with my ______ friends I like to play Farmville Its fun to see what everyone else is doing My grandkids I dont know!?! Its part of my marketing plan lkld.co/startwithwhy

20. Expand Your Online Reach maximizedigitalmedia.com To help others solve problems To identify common interests To collaborate and partner with others and build community. To LISTEN to what matters most to others To identify relevant content sources To get the Scoop To celebrate, extend concern or appreciation To learn from others To have fun! TO BUILD STRONGER RELATIONSHIPS lkld.co/startwithwhy

21. Expand Your Online Reach maximizedigitalmedia.com Both parties are committed to the relationship and there is mutual benefit. Both parties authentically care about each other. Both parties are willing to listen, share ideas and be committed to developing the relationship. lkld.co/startwithwhy

22. Expand Your Online Reach maximizedigitalmedia.com You know that moment in a conversation when you or the other person discovers something you have in common Your eyes light up, posture and body language become more animated Theres a me too moment. lkld.co/startwithwhy

25. Expand Your Online Reach maximizedigitalmedia.com Put on the hats of the people you want to attract (This isnt about YOU! Its about them!) lkld.co/startwithwhy

26. Expand Your Online Reach maximizedigitalmedia.com Everyone is not your Social Media Audience! You need to know who your customers are, and their virtual hangouts! lkld.co/startwithwhy

27. Expand Your Online Reach maximizedigitalmedia.com Everett Rogers Professor of Rural Sociology - 1962

28. Expand Your Online Reach maximizedigitalmedia.com Every industry, niche or topic has a TREND. Within some trends some people are the Innovators, and some are the Laggards But neither are the sweet spot. Identifies like-minded individuals (aka Early Adopters, and Early Majority) THEY ARE YOUR AUDIENCE!

29. Expand Your Online Reach maximizedigitalmedia.com Social Media requires that you pay attention to your audience! The laggards are not your audience! (and you probably dont want them to be!) So stop trying to force them into your funnel. Your goal must be to inspire people to take action. (How do you do that?)

30. Expand Your Online Reach maximizedigitalmedia.com You will be able to Identify YOUR. ONE. THING It will propel you forward consistently. Because you are passionate about YOUR. ONE. THING. Keep you focused on whats most important Increase your desire to master the way to get YOUR. ONE. THING out to more people!!! Inspire you to be remarkable at YOUR. ONE THING. lkld.co/startwithwhy

31. Expand Your Online Reach maximizedigitalmedia.com Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I dont mean to make money thats a result. By WHY I mean what is your purpose, cause, or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? -Simon Sinek lkld.co/startwithwhy

32. Expand Your Online Reach maximizedigitalmedia.com To find your one thing, you must answer Why do you exist? Why does your company exist? What is your passion? What do you know that can make a difference in the lives of those who you will attract? What can you talk about every day eat, sleep, breathe? What will cause you to rise up and argue or debate, maybe even lose your temper? What is your strongest conviction or belief? lkld.co/startwithwhy

33. Expand Your Online Reach maximizedigitalmedia.com An Innovator interested in man-powered flight He had sufficient funding, the best minds and favorable market conditions His WHY: Being the First to successfully fly a plane. This is actually a WHAT he was focused on a result lkld.co/startwithwhy

35. Expand Your Online Reach maximizedigitalmedia.com They were innovators too They had no notoriety and no funding Their WHY: Belief in the Promise of Flight Credited with the First Man-Powered Flight December 17, 1903 lkld.co/startwithwhy

36. Expand Your Online Reach maximizedigitalmedia.com Identify your WHY for Social Media (or business in general) Develop a strong understanding of your ideal customer or prospect. Begin to learn HOW and commit to a Social Media Marketing Plan (Whatever it takes) lkld.co/startwithwhy

37. Expand Your Online Reach maximizedigitalmedia.com When youre playing golf with a prospect, youre not always sure if/when they are growing closer to making the purchase. Youre there to build the relationship Allow time for the process to work Sometimes, youre just churning butter! lkld.co/startwithwhy

38. Expand Your Online Reach maximizedigitalmedia.com Adapted from Jeff Olson The Slight Edge Playful frogs jump in a pail of cream This is FUN! They grow tired, but cannot get out of the pail. One gives up and drowns The other keeps believing he can find a way out. He keeps churning his legs until hes churned the cream into a solid mass of butter! lkld.co/startwithwhy

39. Expand Your Online Reach maximizedigitalmedia.com Be committed to the process When youre authentic and committed to your WHY, people will recognize that and build the KLT Factor Know, Like, Trust If it appears nothing is happening, and your committed to your WHY, be confident that youre churning butter! lkld.co/startwithwhy

40. Expand Your Online Reach maximizedigitalmedia.com ActionEngagement Interest lkld.co/startwithwhy

41. Expand Your Online Reach maximizedigitalmedia.com Focus on being interesting, and you will naturally gain the engagement that is necessary in successful Social Media Marketing. lkld.co/startwithwhy

42. Expand Your Online Reach maximizedigitalmedia.com Isnt the goal to get people to take action? YES! However, this is part of the HOW in your strategy. Because you wont get the action, unless you have the interest and the engagement. lkld.co/startwithwhy

43. Expand Your Online Reach maximizedigitalmedia.com People will see through you, if you are driven by anything other than your WHY. lkld.co/startwithwhy

44. Expand Your Online Reach maximizedigitalmedia.com When you have identified your WHY, everything about you/your company becomes aligned. Apple Zappos Volvo Michelin Chick-fil-A lkld.co/startwithwhy

45. Expand Your Online Reach maximizedigitalmedia.com How do you go into someones office and say, From now on, please, a little more authenticity. That marketing piece youre working on, a CEO might instruct, please make it a little more authentic. What do companies do to make their marketing or their sales, or whatever theyre doing more authentic? The common solution is hilarious to me. They go out and do customer research, and they ask customers, what would we have to tell you for us to be (appear) authentic to you? This entirely misses the point. You cant ask others what you have to do to be authentic. Being authentic means you already know. lkld.co/startwithwhy

46. Expand Your Online Reach maximizedigitalmedia.com People dont buy what you do, they buy why you do it. lkld.co/startwithwhy

47. Expand Your Online Reach maximizedigitalmedia.com Watch the Start with Why TED Talk on YouTube Buy the book (or the audio narrated by Simon Sinek) Complete the Start with Why worksheet (http://lkld.co/WhyWS Identify your WHY. Select YOUR. ONE. THING Allow your WHY to propel you forward, to lead and inspire your followers.

49. Expand Your Online Reach maximizedigitalmedia.com Pinterest Marketing Made Easy Facebook Marketing Made Easy LinkedIn Marketing Made Easy Twitter Marketing Made Easy SEO Marketing Made Easy 15 Marketing Strategies for Small Business Visit http://maximizedigitalmedia.com for more information! lkld.co/startwithwhy

50. Expand Your Online Reach maximizedigitalmedia.com Facebook (Timeline): http://fb.com/chrissannelong Facebook (Page): http://fb.com/MaximizeDigital Twitter: @chrissannelong @lkldbizleaders LinkedIn: http://linkedin.com/in/chrissannelong Google + http://plus.google.com/+ChrissanneLong Email: [email protected] lkld.co/startwithwhy

Considering Social Media? Start With Why

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