Social Media Has Ruined Your Business: Tactics
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Social Media TacticsMay 12, 2010
Courtesy of
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3Stat from Facebook
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Thanks!
Rick Jessup
[email protected]@RickJessup
www.rickjessup.comwww.58ninety.com
Thanks to for the invite!
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why listen to Rick?
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who is this guy
• Online in 1990
• Web design in 1995
• Blogging in 1996
• Speaking on digital in 1997
• Over 20 years of web experience
• Over 15 years managing strategy
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1. Have a Purpose
have goals behind your strategy and work to achieve them
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2. Be Authentic
nobody cares about your pitch, they care about communication
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3. Be Transparent
be honest, be open and tell the truth
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4. Understand and Allow Community
if given the opportunity your community will monitor itself
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5. Always Offer Value
your customer doesn’t owe you anything
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6. Dollars and Time Aren’t Free
like all advertising you get what you put into it
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7. Challenge Yourself
jump in; only you or your competitor can be first
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8. Steal From Your Customers
sometimes they have the best ideas, use them as a focus group
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9. Online Isn’t an Island
treat social as an outpost; an extension of offline efforts
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10. Track Results
set yourself up for success and track your ROI