Social Media Marketing Tactics
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Transcript of Social Media Marketing Tactics
Hands On Tactics For
Social Media Marketing
Tuesday, November 16, 2009
by
Stephen Nold President
Advon Technologies
Prepared ForMPI Sacramento/Sierra Nevada Chapter Meeting
What we will cover
• The value of the five most useful social media tools
• Specific examples and results on how each tool can impact sales and marketing reach
• Understand the appeal of each tool to varying industry segments and user profiles
• The ability to discern between the hype and truth on these solutions
Agenda
• Game Plan• Implementation Tactics• LinkedIn, FaceBook and Twitter Basics• YouTube and Blogs• Resources
Social Media Game Plan
• Establish a Community Manager• Playbook for all Stakeholders
– Community members– Staff– Opinion ‘generals
• Make rules clear and accessible• Conduct research
Designing a Hub
• Central point landing page• Call to Action• Multiple hooks and lures
Designing a Hub
• Develop Social Media connections:– LinkedIn Groups and Events– Facebook Fan Pages – LinkedIn– Twitter Page and Lists– Blogs– YouTube– Webinars– Other??
Designing a Hub
• Promote Landing page• Define Generals
– Marketing and management committees– Exhibitors
• Share with ‘army’ of advocates– Event website– Prospect lists– Registered attendees
• Monitor groups, participate in conversations
Facebook / LinkedIn
– Onsite• Answering questions within groups• Post pictures from the show
– Post-show• Report on measurables
– Number of “connections”– Number of comments/posts on wall
• Final report results of discussions• Post additional pictures from the show
YouTube
– Pre-show• Post abbreviated versions of the show video• Solicit past attendees and exhibitors to post their
videos from previous shows– Onsite
• Visit exhibitors ask for video on their new products• Record/post testimonials• Record highlights from the show – Action Shots
– Pre-Show• Two messages a week starting six months before the
show• Generate followers by promoting Twitter account
through:– Show Website– Email promotions
– Onsite• Send five to ten messages a day during show hours
– Post-show• Send twenty messages• Report on measurables
– Number of followers– Number of @ replies received– Number of visits to promotion Web page
Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps
Immediate Action Steps
• Register Accounts! Careful of who you attach the accounts to and don’t forget Hootsuite
• Buy a Flip Camera• Add Social Media
option for “How You Heard of Show”
• Designate onsite “Social Media” person or team
• Find the bloggers
Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps
Copy of this presentation at www.slideshare.com: Search Stephen Nold
LinkedIn: http://www.linkedin.com/in/stephennold Twitter: @stepnoldFacebook: http://www.facebook.com/stephen.nold
Webinars MTO Tech Educational Webinar series:
www.mtosummit.com/webinar
Blogs Tradeshow Week, Event Tech
www.tradeshowweek.com/blog/stephennold Socialnomics – Social Media Blog Chris Brogan
Resources