Facebook Marketing Tactics
-
Upload
online-marketing-institute -
Category
Documents
-
view
82 -
download
0
description
Transcript of Facebook Marketing Tactics
Marketing Tactics
Matthew KayHead of Search Marketing
Klood
Today You Will Learn
• An overview into the basics of Facebook Marketing, incorporating both Organic & Paid reach.
Head of Search Marketing at Klood, a UK based digital marketing agency.
We are a hybrid of both internet marketing software and online managed service.
www.klood.com
About Me
Agenda• Define the Strategy• Text, Links, Images & Videos• How to use Questions• Competitions & Sweepstakes• Introduction to the Power Editor• Worrying about the right statistics• Integration to other marketing efforts
Define the Strategy
What is the Goal?
Social Media Strategy Funnel
Engagement & Awareness and Community Management are a longer sales process than Direct Acquisition.
Social Media Strategy Matrix
- Sole focus on awareness & engagement
C - Focus on customer service and response management
- Highly involved strategy – difficult to justify ROI w/ split focus
- Primary focus on direct aquisition
Text, Links, Images & Videos
Most engaging post types
How to use Questions
• “Question posts get 100% more comments” KISSmetrics
• Posing a question at the end of your post increases the interaction rate by 15%Buddy Media
Competitions & Sweepstakes
• Use apps for data collection• Use comment/like competitions to get
better reach• Ensure you abide by Facebook’s
Promotions Guidelines;https://www.facebook.com/page_guidelines.php
Introduction to the Power Editor
• “Power Editor makes it easy to create, edit and manage ads and campaigns in bulk, even across a large number of different ad accounts.”Jon Loomer
• Supported in Google Chrome only
Key Power Editor Features
• Bulk Ad Management• Conversion Tracking• Dark Posts (do not appear on newsfeed)• CTA Buttons• Audiences
• Custom Audiences• Lookalike Audiences
Conversion Tracking
• Bridging the Gap• Understanding the
impact of social• Quantifiable Results
CTA Buttons
• Improve click-through rates
• No more need for awkward CTA’s in your copy or image
• You can now concentrate on a compelling message
• Examples;Shop Now, Learn More, Sign Up, Book Now, Download
Audiences
• Custom Audiences• Data File (CSV)• MailChimp• Mobile Application• Website Visitors
• Lookalikes (minimum size of 100)• Similarity• Reach
Worrying about the right statistics
• Engaged Users• Engaged Fans• Link Clicks• Conversions
not• Likes• Reach• Talking about this
Integration to other marketing efforts
• Grow your email database• Use as a PR tool• Cross promotion between other platforms
Move The Needle
Move The Needle
Create your first ad using the Power Editor. Follow the guide at Social Media Examiner;
http://www.socialmediaexaminer.com/facebook-power-editor-guide/
Move the Needle
- Define your objectives- Create image led content- Use competitions for engagement & awareness,
but try to capture data to help with other marketing efforts
- Get familiar with the Power Editor- Use the right metrics for reporting
Key Takeaways
www.onlinemarketinginstitute.org
Thank You!
Learn more at