Social media for sustainable engineering communication

Dr. Brad MehlenbacherLeadership, Policy &Adult & Higher EducationNC State Universitybrad_m@unity.ncsu.edu www4.ncsu.edu/~brad_m

ACM SIGDOC ‘10, Brazil

Sarah McKone, Christine Grant, Tuere Bowles, Steve Peretti, Pamela Martin.

Co-authors :

Outline of social media presentation

Identifying the history of social media Captivating an audience Capturing the functional complexity Emphasizing strengths and weaknesses of social

media Unpacking the privacy challenge Reiterating the call for social media research Building a database of social media applications Re-viewing the social media instructionally Inventing social media literacies

http://www.slideshare.net/ (see also http://www4.ncsu.edu/~brad_m/socialinstruction.html)

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SM has a very brief history

Hundreds, perhaps thousands, of social networking applications created since 1997

Boyd, D. M., & Ellison, N. B. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13 (1), 210-230. Available online: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

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Social Media are complex …

By 2008, 48% of 3054 Internet adults have visited video-sharing applications (double last year)

75% of online adults 18-24 have a social network profile; 57% adults 25-34 have a profile; 30% adults 35-44 have a profile

SM are difficult to categorize, to compare, and to describe in terms of their functional goals

Lenhart, A. (2009). Adults and social network websites. Project Data Memo of the PEW Internet and American Life Project. Available online: http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf Rainie, L. (2008). Video sharing websites. Project Data Memo of the PEW Internet and American Life Project. Available online: http://www.pewinternet.org/~/media/Files/Reports/2008/Pew_Videosharing_memo_Jan08.pdf.pdf

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… conceptually

ethority’s comprehensive social media graphic at http://www.ethority.de/weblog/social-media-prisma/(see also http://www.go2web20.net)

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Social Media and Web 2.0

Many people—including, or perhaps especially, supporters—critique the “Web 2.0 moniker for definitional reasons. Few can agree on even the general outlines of Web 2.0. It is about no single new development. Moreover, the term is often applied to a a heterogeneous mix of relatively familiar and also very emergent technologies. The former may appear as very much “Web 1.0,” and the latter may be seen as too evanescent to be relied on for serious informatic work (p. 33).

Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning? EDUCAUSE Review, March/April.

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Strengths and weaknesses of Social Media

Aggregation, openness, personal, productive, shared responsibility, pleasurable, identity formation, engagment, rich site summary, critical interaction

Social media openness, one issue

Search for “facebook privacy” in the nytimes.com

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Social Media calls for research

We need to define and trace their history We need to understand design for “profiling,

blogging, wiki-ing, and friending” and tweeting We need to study ethical, support and policy

issues related to SM We need to better understand how to teach,

research, and build theory within these spaces.

Simonson, M. (2007). Social networking for distance education: Where is the research? Quarterly Review of Distance Education, 9 (2), vii.

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How Social Media defines itself

Wikipedia’s growing list of social media networks and applications at http://en.wikipedia.org/wiki/List_of_social_networking_websites

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SM describes itself (Wordle representation of most common words within site descriptions of world’s top 50 social networks

Elements of educational Social Media

Garrison, D. R., Anderson, T., & Archer, W. (2000). Critical inquiry in a text based environment: Computer conferencing in higher education. The Internet and Higher Education, 2 (2-3), 87-105.Howard, T. W. (2010). Design to Thrive: Creating Social Networks and Online Communities that Last. Burlington, MA: Morgan Kaufmann Publishers.

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Lurking to contributing to creating to leading

Renumeration (investment), influence (contribution), belonging (identification), significance (community)

New Social Media literacies

Coppola, N. W., Hiltz, S. R., & Rotter, N. G. (2002) Becoming a virtual professor: Pedagogical roles and asynchronous learning networks, Journal of Management Information Systems, 18 (4) 169–189. Jenkins, H., Purushotma, R., Clinton, K., Weigel, M., & Robinson, A. J. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. An Occasional paper for digital media and learning. MacArthur Foundation. Available online: http://digitallearning.macfound.org/atf/cf/{7E45C7E0-A3E0-4B89-AC9C-E807E1B0AE4E}/JENKINS_WHITE_PAPER.PDF

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Building collaborative identify work and supporting productive multilogues