Social Media for Sports Clubs (Mansfield)
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Social Media & Comms Skills Mansfield Sports Club Forum April 22 nd 2013 Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPA Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
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This presentation was made to Mansfield Sports Clubs in April 2013 to help them make the best use of Social Media.
Transcript of Social Media for Sports Clubs (Mansfield)
Social Media & Comms Skills Mansfield Sports Club Forum
April 22nd 2013Ian Wakefield
Chartered Marketer (CIM) and Fellow of CIMSPA
Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
The landscape is changing!
Movie removed due to MB size
It can be viewed here http://www.youtube.com/watch?v=tR-
gz3bHHQ0
Overview of the Presentation
OverviewWebsitesTwitterFacebookYouTubeFlickrPress Releases
Key statistics from the Video
Per Second:• 100,000 Tweets• 684,000 posts on Facebook• 2,000,000 Google searches• 48 hrs of YouTube video uploaded• 47,000 Apps downloaded
Why use Social Media?
“We are now in an age where information finds us! Not the other way around!”
Key features of your website
Easy to find (Consistent with SoMe)
Easy to Navigate
Looks Inspiring
Encourages Interaction
Easy to Contact
Recognisable Branding
Up to date
Analytics
Google Alerts
Encourage Shares and Likes
Key features of your website
Show people how useful and informative it would be to follow you on Twitter
Make it easy for people to engage with you on all Social Media Platforms
Branding - Colour Match
PowerPoint's
Newsletters
Social Media Platforms
Emails
Graphs
Surveys
Colorcombos.com (Hex Codes)http://www.colorcombos.com/index.html
Easycalculation.com (RGB Codes)http://easycalculation.com/color-coder.php
Google Analytics
Understand your website
Who is visiting?
For how long?
How do they find you?
Search terms/words
Desktop/Laptop/Mobile
Who refers for you
What are the trends?
Google Ads
Google Analytics - Referrals
Understand your website
Social Media Top
Partners
Branding your page Go to settings & design Background Colour Branding Header (Settings Profile) Icon (Logo) Description Twitter ID Spam Messages Analytics via Sprout Social
Brand your pageTweet regularlyUse Tweriod (When)Schedule withTweetdeckUse TwilertsInteract with TweepsFollow the right TweepsBe GraciousBe interesting, Pictures, VidsUse Hashtags#FFMake the effort to use UNMT – Moderated Tweet
Remember starting a tweet with @ means only people following you and the @ will see it!
Page or Group?
Use branding
Change Cover often
Annotate Cover
Multiple Admin
Encourage Shares
Post links to website
Be interesting
Always Fish where your Fish are!
Photo’s
• Use the Albums
• Upload Video’s
• Beware Copyright issues
• Tag People
Create in PPT save as JPEG
Post Engaging Content
Colour Match
Tag People
Weekly match fixtures
Share with Friends
Time your posts
Competitions for Shares
Facebook insights
Understand the performance of your pageLearn which content resonates with your audience Optimise your posts
YouTube
Use branding
Film your events
Film your training
Create a channel
Create Playlists
Set links to other SoMe
Best video as a Trailer
YouTube
Metatags
• Titles are important
• Content tags too
• YouTube Keywords tool
Thumbnails
• Accurate
• Great ones help
• Website overlays
Before optimisationAfter optimisation
Flickr
Buy a Digital Camera
Photo’s of:
Coaches
Training
Venues
Competitions
Social events
Tag your photo’s
Be aware of Safeguarding
Use on Website
Use on Social Media
Killer Press Releases
Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPA
Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
Overview of the Presentation
Responsibility
The Hook/Headlines
Lead Paragraph
Body of the Press Release
Recap & Conclusion
Circulations
Q&A
Everybody Somebody, Anybody and Nobody
“There was an important job to be done and Everybodywas asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody's job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. It ended up that Everybody blamed Somebody when actually Nobody asked Anybody.”
Responsibility
The Hook/Headlines
Good Press Releases help with SEO
Use a Good Hook!
First impressions count
Lead with a concept
Be creative
Test your headline
Keep it succinct < 80 Ch
Bold it
Recent examples!
Top International Fencers come to Nottingham
Everyone has to start somewhere – even
Olympians
Nottinghamshire is No 1 for School Games in the
UK
Becky Downie to be Ambassador for School Club
Links in Nottinghamshire
Lead Paragraph
Target Audience
Who?
What?
Why?
Where?
When?
How?
Have a rubbish headline
Not Newsworthy
Full of Corporate Speak
Filled with Marketing Speak
Poorly edited, terrible grammar
An Advert
A Sales Pitch
A Promotion
NOT NEWSWORTHY!!
Body of the Press release
Include Stats and Figures
Quotes
Give more detail
Think of your target audience
Reinforce the message
Avoid Jargon
Include Resources
Proof Read, Proof Read!
1 page Max
Good Bad
Remember this is going to people who write for a living!
Recap & Conclusion
‘Tell em what you are going to Tell em. Tell em. Then tell emwhat you told em! ‘
Ensure you include ‘About us’
Who to contact
Check links
Publish on your website
Publish by Social Media
Create a Circulation List
Find out the Editors name
Invite them to your events
Network when possible
Be gracious
Tuesday Mornings best time
Include Radio & TV
Follow up.
Circulations/Database
www.sportnottinghamshire.co.uk
Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin
Any Questions?
