Social Media for Nonprofits in 2012

Voice

We are Voice. We are Oxford based social media consultancy servicing mainly non for profit sector: • We educate organisations on power and mechanisms of social media. • We apply social media marketing and fundraising practices to help them achieve their goals through personal relationships with supporters and donors. • We help them to take the lead in discussions around their brand. • We help organisations to discover the practical value of social media.

Vanessa Blake David Dixon Euan Semple Sylwia Presley Owen Cartwright

Social Media Today

“The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.” (Wikipedia)

http://youtu.be/H61WvxOm1AM

Social media marketing develops!

Social media marketing becomes even more complicated!

Nonprofits have mixed feelings about it all!

Some nonprofits are starting to use social media!

How are we using social media in 2012?

Trend 1: Fast development of leading social nonprofits

Trend 2: More open, honest conversations with supporters

Trend 3: Integrated marketing, strategic planning becomes crucial.

Ini$al  steps  (Jun

-­‐Aug)   Top-­‐line  social  media  

strategy  

Assigning  resources  

Training  

Establishing  on-­‐line  presence  

Local  coverage  of  current  events    

Local  blogger  engagement  

Brand  Audit  

Suggested  integra$on  with  offline  and  other  online  ac$vi$es  

Ac$ve  engagem

ent(Sep-­‐Oct)   Finalizing  social  media  strategy  

Adding  resources  

Internal  skill  transfer  

Targe$ng  general  public  

Full  event  coverage  

Na$onal  and  interna$onal  blogger  engagement    

Quarterly  Report  

Evalua$o

n  (Nov)   Evalua$ng  current  social  

media  strategy  

Next  steps  

Internal  evalua$on  of  skills  

Final  Report  

Voice  handover  

Trend 4: Donor fatigue will become more visible.

Trend 5: Content management will grow.

Trend 6: Supporters and donors will tell us what they want.

hMp://youtu.be/VsyE2rCW71o    

Trend 7: Nonprofits will be more brave in creative engagement

Social Media for PR & Branding

Social Media for Fundraising

Social Media for Campaigning

http://www.nationalconvention.org.uk/

Social Media for Events

Social Media for HR

Social Media for Work Productivity

http://www.c-change.org.uk/

Social Media is Changing the Way We Operate…for Better!

Where do we start?

Where are you with social media today?

Where are your on-line ambassadors?

What stops you from using social media?

How much money can you spend on it?

How much money will social media save you?

And one more thing…FUTURE!

http://youtu.be/896TqF_LyBw

…is HERE!

http://youtu.be/ehDAP1OQ9Zw

THANK YOU!

If you have any questions please contact:

Sylwia Presley E-mail: sylwiapresley@nfpvoice.com Mobile: 07850 138 178 Twitter: presleysylwia or nfpvoice Skype: sylwia.presley