Monica Danna // Monica@hellocolab.com

Join The ConversationHow Artists Can Engage Audiences Through Social Media

Relax

You’re still the expert in your craft

...and it’s still Marketing

Pieces of the Pie:Public Relations, Advertising, Social Media

Social supplements Traditional, not replaces

Traditional vs. Social Media

Traditional Media(Newspapers, Static Webpages, Magazines, Broadcast)

Monologue

Push Information

One-way Communication

Social Media(Blogs, Facebook, Twitter, YouTube, Flickr)

Dialogue

✓Comments

Pull Information

✓RSS Feeds, CMS

Multi-way Communication

✓Viral, Shareable Content

We went from needing this to communicate....

To having to navigate all of this....

But don’t worry... It’s not about the tools!

It’s about telling your STORY

(just follow the yellow brick road.)

The Elements of Storytelling

The Message

The Conflict

The Characters

The Plot

Identify your Characters

It’s a Cocktail Party“Nice to Meet you.”

Engagement vs. Promotion

The Torpedo Business Card

Seek out audience through creative engagement

Audience characteristics, other interests

Provide complementary information

Listen and Respond

Create a Social Salesforce

Empower your fans to become brand advocates

Blogging: Content Management Systems

Syndication: RSS Feeds

Sharable Content

Viral Potential

Make it EASY for your brand enthusiasts to share your message!

Embrace human nature

Listen

Respond

Connect

Experiment

Find creative ways to engage with your unique audience

High Five

Be transparent.

Be authentic.

Be human.

Be passionate.

Tell your story.

Date

The conversation has begun.

{join it.}