Creative Collaboration: How Artists can create Value through Social Media
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CREATIVE COLLABORATION HOW ARTISTS CAN CREATE VALUE USING SOCIAL MEDIA
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The biggest advantage artists have is their ability to produce high quality, original content. But what’s the best way to connect that content with its targeted audience? How can artists carve a niche and capitalise on it in an increasingly competitive online space?
Transcript of Creative Collaboration: How Artists can create Value through Social Media
CREATIV
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CREATIVE COLLABORATION #SMWART
• Introductions
• London Lido Love
• Artists and content
• Social media goals
• Best platforms
• Stakeholders, influencers and audiences
• Benefits of blogging
• Summary
• Questions
OUR PANEL
1. Cheyenne Davide @yeahitsshyy, fashion blogger and presenter for urban fashion and music online show @repvdo
2. Stuart Wood @stuiewood, composer and playwright of Pleasure Gardens themed musical @themaskofjoy
3. Justin Hillier @juzzahillier, actor and social media coordinator for award winning immersive theatre You Me Bum Bum Train @thebumbumtrain
ABOUT ME @HASSANMIRZA
• Started my career as an online journalist
• 4 years social media experience working with consumer brands, charities and small businesses
• Have developed and implemented social strategies for two new musicals
• I focus on promoting dialogue, building trustworthy relationships and sharing knowledge
LONDON LIDO LOVE
Actions
1. Lido Love tweeted2. Retweeted by Hoxton FM3. Email exchange 4. I investigated 5. I volunteered to help
A annual art event at London Fields Lido
Benefits for me
• Resolution achieved
• Met brilliant, local artists
• Made contacts
Benefits for Tim and Lido Love
• Saved money
• Saved time
• Connected with a vocal advocate
• Contributed to the overall success of their project
LONDON LIDO LOVE
ARTISTS AND CONTENT
• Content is king: high quality content drives engagement
• Brands increasingly focus on content development
• Your content + personality + experiences you create + what people say about you = your personal brand
WHAT ARE YOUR SOCIAL GOALS?
Examples:
• Sell your services
• Get new commissions
• Find collaborators, talent, volunteers
• Sponsorship + fundraising
Refine your goals using the SMART method
Prioritise and focus on Specific, Measurable, Attainable, Realistic and Time Based Goals
Example: Increase ticket sales >> Achieve 40% advance ticket sales before launch across multiple media
@JU
ZZAHILLIE
R
What are the social goals for You Me Bum Bum Train?
How have you built a fan base?
#smwart
WHAT PLATFORMS ARE BEST FOR YOU?
• You don’t need to be everywhere!
• Concentrate and develop your presence where you are truly connecting with people
Questions to ask to decide what platforms are best:
• What kind of content do you consume and produce?
• What is your target audience?
What is your target audience?
Where do they live? What are their other interests? What are their job titles?
Example: An emerging singer >> fans, promoters, producers, casting directors, singers
What kind of content do you consume and produce?
Musician?>> look into SoundCloud, Last FM, Spotify
Video is your medium >> Learn about YouTube and Google
Visually inspired >> Explore Pinterest, Instagram, Tumblr
WHAT PLATFORMS ARE BEST FOR YOU?
@JU
ZZAHILLIE
R
@STU
IEW
OOD
@YE
AHITSSHYY
What is your social network of choice and how do you use it as an artist?
#smwart
Own pinning
• Bookmark visuals illustrating your taste
• Pin key images of your own• Great research tool for a team
Pins by others
• Good source of traffic (growing very fast)
• Retains links to source• Feedback about your own
images and taste connects with others
@STU
IEW
OOD
How do you engage stakeholders and influencers as an artist?
#smwart
STAKEHOLDERS AND INFLUENCERS
Be clear about who you are, what your interests are and what you’re looking for
Stakeholders
• Friends and family
• Immediate, internal team
• Collaborators
Influencers
• Bloggers
• Press
• Experts
How to get their attention?
• Communicate publicly • Tag them to establish a
connection• Focus on building
trustworthy relationships• Take online interaction
offline and attend meetups/events
@YE
AHITSSHYY
How did you get into blogging and what do you enjoy about it?
What king of opportunities have come out of it?
#smwart
BENEFITS OF BLOGGING
• Showcase your portfolio AND personality, stories and creative process
• Customer and client relations – showcase your projects
• Drive traffic to your website – guest blogging, apply SEO techniques
• Blogs are evolving and becoming more visual >> You don’t need to be a fantastic writer to blog!
• Unique style? Expertise? Funny? >> Blog!
• Make blogging part of your workflow and blog regularly
SUMMARY
• Using social media well can save you money and time
• Capitalise on your content + personality + what people are saying about you
• Think about social goals and target audiences before joining a social network
• Be transparent and friendly when engaging stakeholders and influencers
• Blogging allows you to showcase your expertise, portfolio and personality
QUESTIONS? #SMWART
