Social Media101 for Artists

April 4th, 2013#svasm

@suzannemozes

Where did this info come from?

I give thanks and gratitude for using content from:

• @sree, http://sree.net• @stevebuttry, http://stevebuttry.wordpress.com/• Pew Research Institute• Mediabistro.com• 99u.com• Emptyeasel.com

Introductions

• Name• Artistic Discipline• Recent

success/challenge with social media?

• What would make today’s seminar a success for you?

How are we defining social media?

*sharing content with people in your network.

Give more than you take.

Use what your mama gave you … aesthetic and

visual talent

Buzzwords

• Community• Authenticity• Meaningful• Conversation• Exchange• Brand

Why use social media?• Make new contacts• Expand your business• Showcase your expertise• Share what you’ve learned• Learn from people you admire and respect• Find inspiration• Sense of belonging to a larger community• Bring eyeballs to your portfolio/website• Earn new commissions• Job search• Add to skill set on resume• Find new trends• Create, craft, and enhance your artistic brand

Top Four Sites for Artists

1. Behance2. Twitter3. Facebook4. Linkedin

What is engagement?

*Listening, joining, leading and enabling conversation

*Elevating meaningful conversation

*Responding to ideas

*Commenting in an authentic way

How do I begin to brand myself?1. Google yourself

2. Email impeccably

3. Make sure your social networking profiles are rated PG

4. Become an active user of [FILL IN THE BLANK]

5. Tweet

6. Bring offline relationships online

7. Share your professional status

8. Add links to your email signature

9. Stay diligent about your online presence

Beyond Branding …

Finding a daily practice of Artistic Citizenship:• Following people you find helpful• Liking/commenting on other content in

meaningful way• Sharing content you find helpful and adding

your own commentary• Writing notes of admiration or affirmation• Reaching out and inviting others into your

network

Overcoming This:

• The stigma of self-marketing to maximize the impact of your ideas

• Favoring an online persona instead of your authentic self

• Time management issues• Not having anything to say• Wasting time

To Do This:

• Hype yourself AND hype others along• Engage meaningfully in a way that you want to

be engaged• Come to social media with a time limit and a

purpose• Talk about what is important to you, even if

that is a dancing cat with a wooden spoon

The New York Times’s Policy on Social Media: As we continue to expand our efforts in social media, here’s a reminder of the longstanding

Times principles that apply to our journalists and other newsroom staff members. As you know, we’ve deliberately kept our guidance broad and simple.

First, we should always treat Twitter, Facebook and other social media platforms as public activities. Regardless of your privacy controls or the size of your follower list, anything you post online can easily be shared with a wider audience.

And second, you are a Times journalist, and your online behavior should be appropriate for a Times journalist. Readers will inevitably associate anything you post on social media with The Times.

Those two basic principles should be enough to guide us in most situations. Be thoughtful. Take care that nothing you say online will undercut your credibility as a journalist. Newsroom staff members should avoid editorializing or promoting political views. And we should be civil – even to critics – and avoid personal attacks and offensive remarks.

While the terrain may be new, these principles are not. Our Ethical Journalism policy says this about dealing with the public:

We treat our readers no less fairly in private than in public. Anyone who deals with readers is expected to honor that principle, knowing that ultimately the readers are our employers. Civility applies whether an exchange takes place in person, by telephone, by letter or online.

Or, as the policy suggests elsewhere: When in doubt, ask yourself if a given action might damage The Times’s reputation. If so, it’s probably a bad idea.

As with all of our ethics guidelines, these principles also apply to freelancers in connection with their work for The Times. Readers do not distinguish among bylines, and regular contributors in particular are closely associated with The Times. Editors have a responsibility to ensure that freelancers understand their obligation to protect The Times’s reputation.

Why Use Social Media in the Arts?• People who participate in the arts through electronic media are nearly three times as likely to attend live

benchmark arts events as non-media participants (59 percent versus 21 percent). In addition, they attend twice as many arts events on average (6 events versus 3 events in one year) and in a greater variety of live art forms. Media-based arts participation appears to encourage — rather than replace — live arts attendance.

• Education continues to be the best predictor of arts participation among adults – both for live attendance and through electronic media. Survey respondents with at least some college education were more likely than respondents with a grade school education to have used electronic media to participate in the arts.

• For many Americans -- primarily older Americans, lower income, and racial/ethnic minority groups -- electronic media is the only way they participate in benchmark arts events.

• The 15.4 percent of U.S. adults who use media only to engage with the arts are equally likely to be urban or rural.

• Twenty-one percent (47 million) of all U.S. adults reported using the Internet to view music, theater, or dance performances in the last 12 months. Twenty-four percent (55 million) obtained information about the arts online.

Source: http://www.artsjournal.com/newbeans/2011/06/social-media-and-the-arts-a-groundbreaking-new-study.html

A recent Pew Research Center Report

As of December 2012:• 15% of online adults say they use Pinterest • 13% of online adults say they use Instagram • 6% of online adults say they use Tumblr • 67% of online adults say they use Facebook • 16% of online adults say they use Twitter

Throughout the Presentation

• Select two sites to experiment with this week• Select two sites to experiment with next week• Select one thing to really dig into deeper for

hands-on training/demos • Scribble and ask your follow-up questions• Slides and links will be on sva.edu/career,

@svacareerdevelopment, @suzannemozes

Where’s Your Water Cooler?

• Where do your people gather? Buyers/ Collectors/Curators/Directors?

• How active will you be? …Twitter requires instant response…FB requires a 1-2 day response.

• How tech savvy are you and “your” people?

Sree’s Social Media Success Formula

Is the post (Tweet/FB/Etc):

Helpful GenerousUseful CredibleTimely BriefInformative EntertainingRelevant FunPractical Occasionally FunnyActionable

The post needs to have as many of these attributes as possible…

Building Followers on Twitter

• Tweet Often• Find & Follow likeminded people• Be conversational• Livetweet events• Give more than you ask for• Be yourself• Contextualize tweets• Use less than 140 characters • Add commentary to a tweet about reading• Use capitalization sparingly • Don’t overuse hashtags• Whining is disliked; upbeat sentiments are valued

But don’t forget to always …

*RESPOND!

*most important lesson of today

NyTimes Mag 10 Most-Influential People

• 1. Rafinha Bastos• Followers: 1,690,817

Influence: 90• 2. Chad Ochocinco• Followers: 1,651,070

Influence: 89• 3. Conan O’Brien• Followers: 2,367,928

Influence: 88• 4. Stephen Fry• Followers: 2,188,395

Influence: 87• 5. Ryan Seacrest• Followers: 3,880,840

Influence: 86

• 6. Snoop Dogg• Followers: 2,536,996

Influence: 85• 7. Barack Obama• Followers: 6,531,868

Influence: 83• 8. Rainn Wilson• Followers: 2,168,826

Influence: 83• 9. Kim Kardashian• Followers: 6,032,559

Influence: 81• 10. Huck Luciano• Followers: 2,663,202

Influence: 77

NyTimes Mag10 Most Followed People

• 1. Lady Gaga• Followers: 7,941,444

Influence: 41• 2. Justin Bieber• Followers: 7,032,265

Influence: 67• 3. Britney Spears• Followers: 6,652,470

Influence: 59• 4. Barack Obama• Followers: 6,531,868

Influence: 83• 5. Ashton Kutcher• Followers: 6,261,483

Influence: 68

• 6. Kim Kardashian• Followers: 6,032,559

Influence: 81• 7. Ellen DeGeneres• Followers: 5,745,455

Influence: 67• 8. Katy Perry• Followers: 5,283,350

Influence: 50• 9. Taylor Swift• Followers: 5,020,965

Influence: 38• 10. Oprah Winfrey• Followers: 5,013,218

Influence: 40

Twitter Conventions

• RT Retweet• MT Modified Tweet• REPOST RTing yourself• HT Hat tip (saying thanks)• OH Overheard• LMK Let me know• FTW For the win• <3 Love• DM Direct Message

Hashtags

• Acts like a tag on Flickr or Google• Regular hashtag - use existing hashtag if there

is one• Event hashtag - search before launching a new

hashtag• Breaking News• Humorous

Time Management

• Curate your twitter feed• Integrate it into day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• TweetDeck, Hootsuite• Change your media diet

What Kind of Content Works on Facebook?

• Post photos, NOT updates• Start a conversation by asking questions or a

prompt to crowdsource• Use Key words• Include a full URL link• Simple, concise, emotionalSource: @stevebuttry

Issues with Photos

• Post one photo of slideshow with a link• Do you have the rights? (Not on AP, Getty)• For user-submitted photos, specify in terms

that you might use it on FB, Twitter, and/or Blog

Ways of Engaging

• Comment/Like• Post/Share from personal pages selectively• Post on pages of interested community groups• Contests• Tag sources• Always respond to comments• Face to face

When is the best time?

- Peak Facebook traffic: 1-3 pm local time

- Facebook use goes up in the Evening and Weekend traffic goes up

Resources to Explore

• 100 Websites You Should Know and Use (updated!)http://blog.ted.com/2007/08/03/100_websites_yo/

• Lynda.com

• @Sree’s Social Media Guide http://bit.ly/sreesoc

• @Sree’s Twitter Guide for Newbies & Skeptics http://bit.ly/twitterideas

• http://mashable.com/how-to/

Social Media Etiquette: Major No No’s

• Following a ton of people to get them to follow you, and if they don’t unfollowing them

• Sending template LinkedIn invitations• Spelling Twitter handles incorrectly• Not including a link• Releasing private information owned by someone

else• Infringing on copyrights• Reposting without giving attribution

Steps to Take

1) Register on social media sites using the same handle and picture.

2) Then link to each of them through other sites. For example, upload your FB and Twitter accounts to your Behance profile. Then upload your Behance and to your Twitter account.

Steps to Take

3) Search artists/museums/ production houses that interest you. Follow them on Twitter/FB. Look at who they follow and the lists that they are on Listorious.

4) ENGAGE as an artistic citizen.

Ideas to Get Going

• Tweet what you are reading with a quote from the article. Upgrade to your own commentary.

• Respond to a famous director’s tweet• Live tweet a performance or event using a

hashtag• Instagram/Tweet/FB the signage for an event

you are going to and link to people you are with

Let social media be a creative

outlet

Contact Me

• suzanne.mozes@gmail.com• http://twitter/suzannemozes• Suzannemozes.com• Facebook.com/suzannemozesfb