Social Networks 101

Presented by Morgan D. Waldron

Social Network Facts• 96% of Millennials have joined a social network• Fastest growing segment on Facebook is 55-65 year-old females• Adults spend 15 plus hours per week online• 50% of mobile internet in the UK is Facebook• Facebook offers over 70 languages• 95% of companies use Linkedin for recruitment• 83% of all companies use Facebook• 700,000 businesses have active Facebook pages

Mashable.com

Types of Networks

• Community – Facebook & YouTube• News Source – Twitter, Digg, Stumble Upon &

Delicious• Location Applications – Facebook Places,

Foursquare & Whrrl• Website Publication – Websites & Blogs

10 Rules of Social Media

1. Know what you’re talking about 2. Always be transparent3. Be yourself4. Post frequently 5. Add value6. Respond7. Listen 8. Learn from your mistakes9. Be external10. Have fun

Build REAL relationships

Twitter Facts• Over 190 million users • 65 million tweets per day• Twitter search gets 600 million queries per day• 2-3 Twitter accounts activate every second• Over 300,000 Twitter apps available

Facebook Facts• Over 500 million users• Facebook surpasses Google for weekly traffic in the US• Added over 200 million users in the last year• If Facebook were a country it would be the 3rd largest• 60 million status updates daily• Average user spends more than 55 minutes per day

YouTube Facts• YouTube is the 2nd largest search engine in the world• Average online viewer watches 12.2 hours of online video per

month• 4th most visited site on the internet• #1 YouTube Video: Justin Bieber - Baby ft. Ludacris with

374,403,983 views• Every minute, ten hours of video is uploaded to YouTube

Blog Facts

• There are over 200 million blogs• 54% of bloggers post content

daily• 25% of search results for the

world’s top 20 brands are links to user generated content.

• 34% of blogs post opinions about products and brands

• 78% of consumers trust peer recommendations, only 14% trust advertisements

Tips for finding brand advocates• Find your audience by listening and monitoring all networks• Identify your goals & be specific• Define success and set your metrics • Evaluate tools and technology first• Don’t forget to listen internally• Quality not quantity • Accept that you’ll make mistakes• Determine how you will respond to negative comments

Twitter 101

• 145 character limit including links, pictures, and videos• Pictures and videos can only be shared in link form (you

must click the link to see the content) • Twitter news feed is constantly updated unlike

Facebook’s popularity format where you can see someone’s post from yesterday

• Monitor your brand via Twitter search• Use third party applications to set up streams that

monitor multiple keywords • Build lists by using the ‘Who to Follow’ feature

Facebook 101• Top 5 Facebook Pages & Apps

1. Facebook (28,590,811)2. Texas Hold’em Poker (28,338,081)3. Michael Jackson (24,475,809)4. Facebook iPhone app (52,705,156)5. Farmville app (53,939,978)

• Businesses need to create fan pages to maximize their strategy• Status updates limited to 420 characters and photos, links, videos attached• Fan page names & URLs are permanent• You cannot control who ‘Likes’ your fan page• Customize your fan page with custom tabs – see Ivonka Trump page• Facebook ads will provide high visibility at low cost• Facebook should never be linked to Twitter• Create a social media policy for all employees • Define your key words and target demographics• Monitor your competition to ensure competitive advantage• Utilize the insights, listing & notes features• Identify industry leaders and advocates to build lists• Fan pages are not profiles and have no password – only administrators

YouTube 101

• 183 million U.S. users watched online video• Over 30.3 billion videos viewed online in May 2010• Video Content is the most commonly shared

multimedia • Determine goals for the channel • Create emotional ties in your videos about the brand• Provide entertaining content• Subscribe to your competitors• Monitor results by tracking views and sharing on other

networks

Blogging 101

• Building loyal online communities• Only blog when you have something AWESOME to say• Do not require mandatory posts, they should be

natural and exciting • Utilize Google Ad Words for the first 6 months• Do not let someone else write your blog as you – the

readers want to connect with you not your assistant • Research similar blogs and reach out to the authors• Money Makers: affiliates and ads

Blogs

Other Networks

• Mobile Applications• Linkedin• Digg • Stumble Upon• Foursquare• Flicker• MySpace• Online Forums• Custom Communities

Questions?

• Great Resources:– Mashable.com – SocialMediaExaminer.com – TechCrunch.com – Facebook.com/LVSocialMedia

Please send any questions to Morgan@langdonflynn.com