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Presenter: Janet Fouts Social Media Coach Tatu Digital Media@jfouts

How to Effectively and Efficiently Leverage Social Media For Your Business

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Get your ducks in a row

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Think Strategically

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• What are your goals?• How much time do you have?• Tools can make a difference• Track everything• Listen• Did I say LISTEN?

Your Goals

• Brand visibility• Professional development• Sales• Customer support• Competitive awareness

Get ‘er Dun

• Prioritize• What can you delegate?• Look for experience• Play off team strengths• Interns need guidance• Create a schedule• Outsourcing

Saving time

• Set time limits• Create publication schedules• Create a plan around availability• Chunk tasks• Create structure• Then be flexible

Netvibes

Scoop.it

The Automation Devil

• Auto Follow• Auto Direct Message• More trouble than

it’s worth• It’s not all bad• It’s about time

Schedule your time

• When are you most effective online?• When is your network online?• Managing content distribution

Crowdbooster.com

Buffer App

Hootsuite

•Manage multiple accts•Delegate•Scheduling•Analytics•Rss Feed

http://hootsuite.com

Hootsuite

Delegate

Poll

• Which of the tools mentioned today are new to you?

• Netvibes/ RSS readers• Crowdbooster• Buffer• Scoop.it • Hootsuite

Poll

• Which of these are you most likely to use soon?

• Netvibes/ RSS readers• Crowdbooster• Buffer• Scoop.it • Hootsuite• Outsourcing

Questions?

JanetFouts.comTatudigital.com@jfoutsjanet@janetfouts.com408.216.7423