Social Media Efficiency
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Social Media Efficiency #SMEfficiency @JFouts @MyDutchNephew
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Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
Transcript of Social Media Efficiency
Social Media Efficiency#SMEfficiency @JFouts@MyDutchNephew
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Who we are
• Janet Fouts Social Media Coach at Tatu Digital Media
• Spencer DoyleSocial Media Czar at My Dutch Uncle
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To be efficient you need a plan
AND a strategy for each network
• What are your goals?• How much time do you have?• Who’s going to do the work?• Be diligent about time spent• Get the right tools• Track everything• janetfouts.com/listen
What are your goals?
• Brand visibility• Fundraising• Volunteer management• Professional development• A listening tool and sounding board for
constituency
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Who’s doing the work?
• Not the least experienced person on the team• Play off team strengths• What can be delegated?• Interns and volunteers
need clear direction
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How much time?
• How urgent is your mission?• Create a plan around availability• “Chunk” tasks• Set time limits and stick to them!
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Blogging Efficiency: Your Blog
• Purpose– What is your blog’s purpose?
– What are you trying to achieve?
• Content-successful blogs are:– Engaging
• CTAs
– Interactive• Comments section
– Sharable• Pictures
• Video
• Lists
• Frequency– Daily
– 2-3x per week minimum
• Schedule your posts, plan ahead
• Relationship with other social media
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Blogging
• Knowing your blog’s purpose will help you stay focused on what’s important so that you can spend less time posting and post more frequently
• It will also guide you to develop a strategy that makes sense
• With a strategy, you can plan ahead
Social Media Is Social
• Snowball effect– A little can go a long way, but
strategy is key• Content drives traffic– Do you have the right content?• Sharable• Stories• Advice, not ads
Editorial CalendarSunday Monday Tuesday Wednesday Thursday Friday Saturday
Blog • Weekend event summary?
• Pictures?• Videos?
Info post re: upcoming events, programs, news
Daily advice tip Top Ten list Checklist • Week-in-review• share Scoop.it
curations• top reads from
the week• Weekend
Weekend event piece?
Facebook • “Like”• Comment• Share• Post at least 4 posts per day
Share pictures Share videos Facebook Friday
Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, etc.)
• 8-24 tweets
• #CharityTuesday
8-24 tweets 8-24 tweets • 8-24 tweets• #FF
8-24 tweets
Scoop.it
• Auto Follow• Auto Direct Message• More trouble than
it’s worth• It’s not all bad
The Automation Devil
HootSuite
•Manage multiple accts•Delegate•Scheduling•Analytics•Rss Feed
http://hootsuite.com
Delegate
Schedule your time
• When are you most effective online?• When is your network online?• Managing content distribution
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Join Us June 27th at 1 PM
• Nonprofit 101: Starting a Nonprofit– Featuring John D. Golenski, CEO at
My Dutch Uncle
Questions?
[email protected]@jfoutsJanetFouts.comTatuDigital.com408.216.7423
[email protected]@MyDutchNephewFacebook.com/MyDutchUncleMyDutchUncle.com415.625.2942
